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Sony Ericsson Announces First HSDPA Handset for North American Market


PHOTO (select to view enlarged photo)

Highly stylish clamshell is 'sexy on the outside and smart on the inside'

ORLANDO, Fla., March 26 -- CTIA - The Z750, announced today at CTIA, is Sony Ericsson's first tri-band HSDPA phone for the North American Market. This highly stylish handset offers full broadband speed for accessing the web, handling email and picture blogging on the move.

A striking clamshell, the Z750 in Phantom Grey or Rose Pink has mirror- like qualities, hiding an external display that lights up to show an incoming call or text message. More than good looks, though, this phone packs the functionality to keep you up-to-speed, instantly and effortlessly, with updates from any number of sources -- including the web, true push email and live tickertape RSS feeds that scroll across the phone desktop.

"Sony Ericsson wanted to make sure our first HSDPA handset was the perfect combination of style and function. As all know, HSDPA is a big leap forward in the speed of mobile functionality, but as always, Sony Ericsson does not deliver technology for its own sake," says Miles Flint, global president of Sony Ericsson. "We believe the Z750 is such a compelling offer because not only will it be one of the best looking clamshells on the market, but it also provides the tools or applications which really let you get the most from these broadband speeds."

"Sony Ericsson is continuing to deliver on the promise of the marriage of Sony and Ericsson with iconic products such as the Z750, says Najmi Jarwala, president, Sony Ericsson Mobile Communications, (USA) Inc. There is no question that HSDPA is critical for North American GSM operators, and we believe products like the Z750 will entice the mass market to tap into everything these faster networks enable consumers to do while on the move."

The Z750 will be available first in North America before wider distribution to other global markets later in the year.

Of course, the Z750 is about more than looks and fast access to the web. A key challenge in today's busy schedules is to stay up-to-date with the latest information. This HSDPA enabled phone is optimized to deliver the information that you want, when you want, straight to the desktop of your phone -- whether this is notification of the latest news headlines via an RSS ticker scrolling across the screen or a traffic update just before you are due to leave work.

The Z750 isn't all about work. The 2.0 megapixel camera takes great photos and the large 2.2" screen is perfect for sharing the results, as well as for viewing email and browsing the web. Thanks to the phone's HSDPA capability, uploading your camera pictures to a blogsite can be done at broadband-speed, making it easy to keep your friends and family updated.

The Z750 also offers a media player that supports all the major music formats so you can enjoy your favorite songs while travelling. Additionally the Z750 provides a built-in FM radio with RDS and 3D gaming capabilities.

True Push-Email

For those consumers who might not be ready for a fully featured smart phone, the Z750 is the first Sony Ericsson handset to offer push email. On the Z750 consumers can easily send and receive email from wherever they need to work. The Z750 is Exchange ActiveSync enabled and supports wireless synchronization and Direct Push of email, calendar and contacts. Moreover, it also includes support for Java(TM) push mail solutions provided by third parties and leading email standards, such as POP/IMAP. With the extension of business email beyond just smart phones, Sony Ericsson offers businesses the scope to provide push email to a broader number of mobile professionals.

Next generation Java(TM) platform for Developers

The Z750 is the first phone based on Sony Ericsson's Java(TM) Platform 8 (JP-8), also announced today, supporting Mobile Services Architecture (MSA) -- JSR 248 -- the next-generation Java(TM) umbrella standard. MSA aims to reduce fragmentation in the industry by creating a predictable environment for application developers, reducing porting issues when they develop new applications and games for the new generation of phones.

True Connectivity

An array of accessories (sold separately) is available for the Z750 including a fashionable Bluetooth headset such as the PV-705 Style Edition which complements the Rose Pink handset. Additionally high performance Bluetooth(TM) headsets including the HBH-GV435 and the HBH-IV835 offer longer- battery life so you can use them all day without re-charging. In areas where hands-free driving is required, consumers can easily connect their Z750 with Sony Ericsson's HCB-100 or HCB-120 car handsfree kits.

The Z750 is a tri-band HSDPA (850/1900/2100), Quad-band EDGE (850/900/1800/1900) phone and will be available in selected markets from Q3 2007.

  The Z750 at a glance:

  Connectivity, Web and Email         Full HTML browser with RSS Reader
                                      Live Tickers & RSS Feeds
                                      Customizable User Interface & desktop
                                      Exchange ActiveSync advanced
                                       push email
                                      POP3/IMAP4 email
                                      SMS, EMS, MMS
                                      Multi-client Instant Messaging support
                                      Java(TM) MIDP 2.0

  Imaging and Entertainment           OLED External Sub Display
                                      2.2" QVGA 262k Colour TFT display
                                      Picture Blogging
                                      Video Blogging
                                      2.0 megapixel camera with 4x
                                       digital zoom
                                      VGA video call camera
                                       (operator dependent)
                                      PictBridge
                                      Landscape media playback & browsing
                                      Slideshow 2.0
                                      FM Radio with RDS
                                      Media Player
                                      3D Gaming

  Support Offers                      Up to 32MB user memory
                                      128MB Memory Stick Micro(TM)
                                      (M2(TM)), with support up to 2GB
                                      Memory Stick
                                      Bluetooth(TM) 2.0 EDR +  Stereo
                                      USB 2.0
                                      MP3/AAC/AAC+/e-AAC+/WMA
                                      FOTA
                                      OMA DRM 2.0
                                      MTP
                                      SAIC
                                      Speakerphone
                                      Weight 110 grams

  Accessories                         In-Box:
                                      Stereo Headset
                                      USB Cable DCU-60
                                      PC Software (CD)
                                      128MB Memory Stick Micro(TM)
                                      (M2(TM))
                                      Color-matched drawstring pouch
                                      Color-match lanyard (wrist strap)

                                      Aftermarket Accessories - including:
                                      Bluetooth(TM) Headset HBH-GV435
                                      Bluetooth(TM) Headset HBH-IV835
                                      Bluetooth(TM) Car Speakerphone
                                      HCB-120
                                      Bluetooth(TM) Car Handsfree HCB-700
                                      Bluetooth(TM) Music Receiver MBR-100
                                      Desk Stand CDS-60

  Availability and versions           Tri-band HSPDA (850/1900/2100)
                                      Quad-band EDGE (850/900/1800/1900)

                                      Colors: Rose Pink/Phantom Grey

                                      Size: 97.4 mm x 49 mm x 20 mm

                                      Talktime: GSM up to 9hrs/UMTS
                                       up to 3.5hrs

                                      Standby time: GSM up to
                                       400hrs/UMTS up to 350hrs

                                      Available in selected markets
                                       from Q3 2007.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.

For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us

  Legal:
  Facts and features may vary depending on local variant.

Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

Sony is the trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

MusicDJ(TM), VideoDJ(TM) and PlayNow(TM) are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.

Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.

Macromedia and Flash Lite are trademarks or registered trademarks of Adobe Systems Incorporated.

Subject to change without prior notice.