Ford Bronco Sport Partners with The Dyrt to Enhance Camping Adventures in 2025

PORTLAND, Ore., Feb. 6, 2025 -- Driving Outdoor Exploration
In support of Ford Motor Company's Bronco Sport Spring campaign, The Dyrt will partner with Bronco Sport to deliver three powerful Title Partner integrations:

1. State Parks Collection: Serving as a trusted guide, this collection helps campers discover and explore the nation's top state parks
2. Glamping Awards PR Program: A community-informed award program highlighting unique destinations that perfectly blend comfort and nature
3. Dyrt Alerts: Provides campers with real-time notifications when spots open up at sold-out campgrounds, making hard-to-book destinations easier to access

Whether someone is a weekend explorer or new to camping, this strategic collaboration offers something for everyone while emphasizing Ford Bronco Sport's commitment to making outdoor explorations accessible to all.

A Partnership That Makes Sense
In recent 2024 reflections about the new challenges with AI, The Dyrt's CEO, Kevin Long, highlighted how smart brands are leveraging product integrations to create a deeper customer connection. Ford Bronco Sport's involvement is a great example of a partnership that encourages people to overcome self-doubt and enjoy the outdoors, regardless of their experience level.

"Ford Bronco Sport's dedication to redefining what it means to be outdoorsy makes them an ideal partner for us," said Long. "Together, we're helping more people feel confident in exploring the outdoors, whether it's a quick trip to a local state park or a spontaneous weekend getaway. By providing tools like Dyrt Alerts and detailed park guides, we're giving campers more ways to discover and plan incredible adventures."

A Shared Commitment to Adventure
With the 2025 camping season approaching, Ford Bronco Sport and The Dyrt are gearing up to offer exciting new features, practical tools, and unforgettable opportunities for outdoor enthusiasts. This partnership demonstrates how brands can collaborate to elevate real-world adventures and inspire more people to explore the great outdoors.