ChevronTexaco 2002 Havoline Campaign
SAN RAMON, Calif.--Feb. 8, 2002--ChevronTexaco Global Lubricants today reaffirmed its commitment to its Havoline(R) customers and business partners with multi-million dollar sponsorships of the 2002 Winter Olympics and NASCAR racing. The investments underscore Havoline's global brand equity and value of the Havoline name.Havoline's exclusive motor oil sponsorship at the Winter Olympic games is the brand's first initiative since Chevron and Texaco merged in October 2001. Support for the sponsorship will include national TV commercials promoting Havoline and ChevronTexaco, Havoline banners and signage in the Salt Lake area, and promotional support for ChevronTexaco Lubrication Marketers and retail partners. Television exposure to more than 10 billion people will support current efforts to increase store traffic and sales.
"Our recent merger with Texaco and our investments in the Havoline brand will strengthen a 100-year legacy in the consumer automotive sector," said Mark Nelson, vice president, North America Lubricants, ChevronTexaco Global Lubricants. "ChevronTexaco plans to bolster that legacy with significant R&D, market expansion and brand identity. It demonstrates a significant step for us and a commitment to millions of Havoline customers worldwide."
ChevronTexaco also renewed its multi-million dollar investment in Havoline Motor Sports, to strengthen the brand's reputation as one of the world's leading racing oils. The company is sponsoring Ricky Rudd's car #28 and will advertise Havoline throughout the 2002 Winston Cup season, beginning with the Daytona 500 this month. NASCAR attracts 63 million fans and a television viewership of more than 200 million viewers per season, second only to the NFL.
ChevronTexaco also has plans for long-term support of the Texaco brand. "We will leverage our global presence, sales representatives, full line of products, portfolio of value-added services and investments in plant, R&D, operational and lubricant infrastructure," said Nelson. "The Texaco brand will be stronger and better because of the ChevronTexaco merger, and it's a brand we are committed to strengthening."
About Havoline(R)
The Havoline brand of motor oils are produced by ChevronTexaco and are designed to combat the extreme demands of modern motoring and provide outstanding engine protection and performance. Havoline products are formulated to meet or exceed the relevant specification levels for the applications and in the geographic market in which they are used. The portfolio includes a complete line of motor oils, two-cycle engine oils, greases, automatic transmission/brake/power steering fluids, anti-freeze and coolants, and gear oils. For more information, visit http://www.havoline.com.
About ChevronTexaco Global Lubricants
ChevronTexaco Global Lubricants is a division of a wholly owned subsidiary of ChevronTexaco Corporation. Headquartered in San Ramon, ChevronTexaco Global Lubricants is a marketer of technologically advanced lubrication products and value-added services for a variety of consumer, commercial and industrial applications.
About ChevronTexaco Corporation
ChevronTexaco Corporation is one of the world's largest integrated energy companies. It is involved in every aspect of the energy industry, from oil and gas exploration and production to transportation, refining and retail marketing of petroleum products, as well as chemicals manufacturing and sales, and power production. Active in more than 180 countries, ChevronTexaco and its affiliated entities employ about 53,000 people worldwide, and produces and sells energy products under Chevron, Texaco, Caltex, Delo(R), Havoline and other well-known brands. Complete information about the new company is available online at http://www.chevrontexaco.com.