Top 10 Most Popular Vehicle Searches

    PORTLAND, Ore.--Aug. 6, 2002--Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions announced today, the Chrome Top 10(TM), national and regional rankings of the nation's most popular vehicles researched online for the month of July.
    The Honda Accord trailed mainstay Honda Civic for the first half of the year but finally edged out the Civic last month to capture the top spot in the national rankings. In the regional ranking, the Accord was favored in Atlanta, Boston and Washington D.C as well, while Los Angeles and New York consumers preferred the Civic.

   Chrome Top 10 Nationwide

    Make            Model

1   Honda           Accord Sdn
2   Honda           Civic
3   Honda           Odyssey
4   Nissan          Altima
5   Honda           CR-V
6   BMW             3-Series
7   Toyota          Camry
8   Toyota          Highlander
9   Volkswagen      Jetta Sdn
10  Toyota          Tacoma


 Most Popular Vehicle by City

 Metro Area             Make           Model

 Atlanta, GA            Honda          Accord Sdn
 Boston, MA             Honda          Accord Sdn
 Chicago, IL            BMW            3-Series
 Dallas, TX             Volkswagen     Passat
 Detroit, MI            Ford           Focus
 Los Angeles, CA        Honda          Civic
 New York, NY           Honda          Civic
 Philadelphia, PA       Nissan         Altima
 San Francisco, CA      BMW            3-Series
 Washington D.C         Honda          Accord Sdn

-- Chrome Top 10 listings by city can be found in the research
   center on Chrome's Web site, www.chrome.com.

    The Chrome Top 10 rankings are compiled from vehicle configurations captured through Chrome's Web-based configuration and pricing tool, Chrome Carbook(TM), accessible from more than 1,000 Web sites. Vehicle preferences captured by Chrome show which vehicle configurations consumers are considering, including the vehicle's make, model, transmission, option and color preferences.
    This real-time consumer demand information enables auto manufacturers to improve visibility throughout their marketing, production and planning departments. By seeing which vehicles consumers are considering, and where those consumers are located, auto makers can better target customers and plan production accordingly. Ultimately, it's a win-win for both manufacturers and consumers.

Publishers Note: A history lesson. The Auto Channel was the first web site to utilize Chrome's Data and put it a simple web interface on the web for all to use for free. Until we suceeded in twisting their arm, to let us buy the data because the web was the future, Chrome's business model was selling the data which they collected from the manufacturers, to dealers and credit unions for $99 per month.

They copied our presentation format and many of our content offerings including this "most popular" report which we began to issue in 1997...and not even a thank you from them.