GM Hires Company To Speak To Asian Americans

FOR RELEASE: December 9, 2002

General Motors Selects A Partnership, Inc. As Its Agency Of Record For The Asian American Market

Detroit, Michigan - General Motors recently announced that A Partnership, Inc. of New York has been selected to handle marketing communications for the Asian American market in the U.S. The decision came after a competitive review process that began three months ago.

Miriam Muléy, GM's Executive Director, Center of Expertise on Diversity & Growth Markets, expressed how excited she is to be working with A Partnership, Inc. "A Partnership was selected because they presented innovative solutions to reach targeted customers and demonstrated an excellent understanding of our customers and a good understanding of the automotive industry. They will help us further strengthen our relationships with our customers and speak to them in a way that is culturally relevant and persuasive."

Jeannie Yuen, President of A Partnership, expressed her enthusiasm and said this is an important account for her agency. "We're pleased that major U.S. companies like GM realize the growing buying power and clout of Asian Americans and are committed to the Asian American market," said Jeannie. "The automotive marketplace is increasingly competitive, and we look forward to the challenge of helping GM stand out and win."

In addition to executing marketing communications programs in the Asian American market, GM has also been an active supporter of the Asian American community with sponsorships of key cultural events and community organizations.

About General Motors
General Motors , the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on GM can be found at www.gm.com.

About A Partnership, Inc.
With current annual billings of over $15 million, this boutique shop has been ranked as the fastest growing Asian ad agency by Advertising Age for the past two years. The agency and its creative work have been featured in Advertising Age, Adweek, New York Times, Fortune Small Business among others. The agency's ads have won several industry accolades including the Summit and Telly awards, creative awards given to smaller advertising agencies, and awarded "Creative Agency of the Year" by 3AF (The Asian-American Advertising Federation). The agency offers integrated marketing and advertising services for organizations that want to reach the growing number of Asian-American consumers and businesses. Clients include the Centers for Disease Control and Prevention, the United States Postal Service, Oxford Health Plans, and most recently General Motors. More information is available at www.apartnership.com.