Motor Trend Radio Shifts to Live Broadcasts Ooh Ooh Live Broadcasts Ooh Ooh

   Veteran radio personality Bob Long to anchor new national call-in format

    NEW YORK, Feb. 18 -- PRIMEDIA's Motor Trend Radio
has announced the arrival of a new host, Bob Long, and a new call-in audience
participation format for the popular weekend automotive program.  The show,
which airs two hours each on Saturdays and Sundays on most affiliates, is
currently airing on 95 radio stations.  Distributed by the Talk Radio Network,
the program is popular with listeners and advertisers, boasting a cumulative
audience of 750,000 listeners each week, and high-profile sponsors such as
Corvette, Wolverine Boots and Champion Spark Plugs.
    Bob Long's name is familiar to millions of radio listeners.  His passion
for both radio and automobiles dates back to his teens, when he began
collecting auto magazines (Motor Trend was a favorite).  He's a veteran of
more than 20 years in the radio business, through involvement in several
national sports and sports-trivia programs.  He also served as national
spokesperson for the Sears Diehard Security Battery from 2000-2002, making
appearances in national print and on radio and television media tours.
    Long is overseeing Motor Trend Radio's expansion to a live format.  The
program offers listener call-ins and live interviews with Motor Trend editors,
automotive personalities, and car company representatives, including renowned
designers and engineers.  In addition, the program offers remote live
broadcasts from some of the most important auto events of the year.

    About MOTOR TREND: Motor Trend, a PRIMEDIA publication, was founded in
1949 and has a circulation of 1.27 million and a total readership of
7.5 million.  Internationally recognized as the world's Number One automotive
authority, Motor Trend owns a variety of brand channels including Motor Trend
en Espanol; Motor Trend Television (a monthly program on the Speed Channel);
Motor Trend Radio; Motortrend.com; Truck Trend, a bimonthly publication
devoted to SUVs, pickups and vans; Motor Trend international auto shows; and
the much-coveted Motor Trend Car, Sport/Utility and Truck of the Year Awards
program.

    About PRIMEDIA: One of the world's most innovative media companies,
PRIMEDIA is pioneering the concept of targeted scale through its combination
of traditional and new media properties.  The Company capitalizes on its
focused content across print, television, the Internet and live events to
offer highly effective integrated advertising and marketing solutions in some
of the most sought-after advertising demographic sectors including teens,
automotive, outdoor, luxury, real estate and business-to-business segments.
With 2002 sales from continuing businesses of $1.6 billion, PRIMEDIA is the
#1 special interest magazine publisher in the U.S., producing more advertising
and editorial pages through its more than 250 titles including Automobile,
Motor Trend, New York, Seventeen, Fly Fisherman, Power & Motoryacht,
Telephony, Ward's Auto World and American Demographics, than any other media
company. It is also the #1 producer/distributor of specialty video with
18 satellite and digital video product lines, including Channel One Network;
and the #1 news and information group on the Internet, led by About.com.
PRIMEDIA's stock symbol is NYSE: PRM. More information about the Company can
be found at http://www.primedia.com.