Truvian Technologies Launches Revolutionary Digital Catalog Service

TINTON FALLS, N.J., Feb. 25 -- Truvian Technologies, Inc. (http://www.truvian.com/), a digital catalog services firm, today unveiled their Patent-Pending TruVista HD digital catalog service in cooperation with leading motocross apparel manufacturer, Answer Racing, Inc. (http://www.answerracing.com/). The goal of TruVista HD is to revolutionize product marketing in order to boost revenue for Truvian clients.

On Truvian enabled websites, TruVista HD appears as an intuitive, exciting, and seamlessly integrated window. Within the TruVista HD window, users easily mix, match, move, and rotate combinations of 3D products. TruVista HD users can access highly detailed close-up images, view descriptive product information, check pricing and totals, and see interactive pointers to product features. When integrated with e-stores, TruVista HD can permit users to add products directly to their shopping cart. With TruVista HD, users can also change backgrounds to see products in different environments.

Answer Racing is utilizing TruVista HD to enable users to mix and match their apparel products on a digital mannequin. "Using this technology, Internet customers feel like they're with our products in a real store. With Truvian, users can gather a lot more information and have fun doing it," said Answer Racing's Doug Geller. "Truvian is an important part of our new online strategy."

TruVista HD is not limited to apparel, as it can interactively display almost any item. In addition to the Web, TruVista HD catalogs can be distributed on CD. For businesses, integration is simple and affordable. For users, TruVista HD is automatically accessed using common web browsers.

For more information, including a TruVista HD demonstration, visit http://www.truvian.com/ .

About Truvian Technologies, Inc.

Truvian is the leader of advanced digital catalogs. The firm's Patent-Pending TruVista HD service permits users to mix, match, and move products from across the Internet in an intuitive interface that bolsters confidence, realism, and revenue.

TruVista HD is Patent Pending. Truvian Technologies, the Truvian Technologies logo, TruVista, and TruVista HD are trademarks or registered trademarks of Truvian Technologies, Inc. All other brands or product names are trademarks or registered trademarks of their respective companies.