Satellite Radio Has Captured Men's Interest, Study Reports

New SIRIUS Portable Satellite Radios Available This Spring

NEW YORK, May 20 -- According to a recent Arbitron study, satellite radio is on men's minds, making SIRIUS with its 100 streams of music, news, sports and entertainment an ideal Father's Day gift. And with the anticipated in-store arrival date of early June, shoppers can even pick up the new "Plug & Play," a portable satellite radio system.

"Men can be fanatical about music and sports, and SIRIUS delivers both with 60 genre-specific music streams, from rock to jazz, country to classical, plus extensive sports coverage from live NBA broadcasts to ESPN Radio and The Speed Channel," said Larry Rebich, Vice President of Programming & Market Development for SIRIUS. "And with the new Plug & Plays, dads will love portable satellite radio, because they can take it wherever they go, from their car to their office or home and even out to their boat."

The study, conducted by Arbitron and Edison Media Research in January, states that approximately 17 million Americans say they are "very interested" in the concept of satellite radio. One of the groups identified specifically as showing the most interest comprised men ages 12 to 44.

The new Plug & Play portable products for SIRIUS, offered initially by Kenwood and Audiovox, will let listeners enjoy their favorite SIRIUS music, news, sports and entertainment streams wherever they go -- in the car, the home, the office, and even on a boat. Plug & Plays can be simply moved from location to location using small palm-sized cradles. Key features include a dot matrix multi-line display that shows artist name, song title, stream name and category name; 24 - 30 presets with preset search; and a category and stream search using the on-screen menus.

SIRIUS' Plug & Plays will be sold at most major consumer electronics retailers like Best Buy and Circuit City as well as local car audio dealers. Subscription to SIRIUS' service (only $12.95 a month) comes with greater savings for upfront payments of a year or more, and, to the relief of last minute Father's Day shoppers, can be activated immediately following installation.

More information is available at www.SIRIUS.com.

About SIRIUS

SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti and Mazda. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Audi, Volkswagen, Land Rover and Aston Martin.

Click on www.SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.