Strategy Analytics' New Digital Consumer Insights Program Evaluates Evolving Consumer Expectations
BOSTON & LONDON--July 10, 2003--Strategy Analytics, the global research and consulting company, today announced the launch of its new "Digital Consumer Insights" (DCI) Package, which features weekly email delivery of research and analysis. "Digital Consumer Insights" anticipates convergence trends in Information, Communication and Entertainment markets worldwide and provides executive decision-makers with insights into critical stress points, along with recommendations, implications and strategies for success across emerging wireless, broadband and telematics sectors. Digital Consumer Insights is priced on a per seat basis with some entry points starting at only $250 per person.
"As Digital Consumer expectations evolve, the distinction between service consumption in the home, in the car and on the move will blur," said Kevin Nolan, Director of the Strategy Analytics Catalysts Division. "Understanding the impact of these changes on device functionality expectations and form-factor requirements will be a key determinant of success for hardware vendors. Software and service suppliers developing products which most effectively meet consumer demand at multiple locations, over multiple protocols, and at any time of the day or night, will achieve significant competitive advantage with the DCI Package."
Drawing upon 30 years of business solutions experience, this new Strategy Analytics "Digital Consumer Insights" (DCI) Package offers needed intelligence for understanding evolving consumer requirements and focusing on strategies for success to companies that target the "digital consumer."
For more information, and to sign-up to receive SIX FREE issues of the Digital Consumer Insights (DCI) Package, see http://www.strategyanalytics.com/dci.
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com.
