Tame Old Man Winter With Two Products From Rostra Precision Controls - No Ice On Da Windows

LAURINBURG, N.C., Dec. 11, 2003 -- With winter just around the corner, now is the time to think about keeping your vehicle free of ice and snow buildup, while at the same time making it more comfortable for you and your passengers. And Rostra Precision Controls has the perfect solutions: the company manufactures the Safe-Vue(TM) windshield washer fluid heater system and the Comfort Heat(TM) seat heater. Both can be installed on virtually any vehicle. Together, they'll take a bite out of Old Man Winter, and keep you safe and comfortable while you're on the road.

"Many people aren't even aware that it's possible to add aftermarket seat heaters to their vehicles," said Ron Hudnell, Rostra's executive vice president. "We've designed our product to be easy to install on a variety of different vehicle models, on the front or back seats, with leather or cloth seat covers, so virtually everyone can reap the benefits of heated seats. Plus, the inside-outside combination of Comfort Heat and Safe-Vue makes for a great holiday gift."

The patented Safe-Vue system automatically heats windshield wiper solvent in a separate reservoir within 90 seconds of a cold start, is thermostatically controlled to prevent overheating, and is insulated to continuously and safely keep the fluid warm. It easily installs in line in the factory washer supply hose that connects the reservoir to the nozzles, which can be mounted at the base of the windshield, in the hood or on the wiper arms. The system also is suitable for headlamp washer systems and its compact design takes up little space under the hood. (While the system's primary purpose is to melt ice and snow, it also works year-round to remove road oils, tree sap, insects and other dirt or film.) The system carries a three-year, 36,000-mile warranty.

"Safe-Vue can make the job of hand-scraping ice and snow from your windshield a thing of the past," Hudnell added.

Rostra's Comfort Heat(TM) seat heater is designed for vehicles that did not come from the factory with heated seats, or for consumers who want to add heaters in the back seat. Its elements warm within 60 seconds, and offer a choice of 'low' and 'high' temperatures. The heaters install easily in an hour or less, without seat removal. Available in both 12 and 24 volts, it comes with a three-year, 36,000-mile warranty.

Professional installation is recommended. The combination package carries an MSRP of $200.00 without installation. For more information or to find a dealer, contact Rostra Precision Controls at 2519 Dana Drive, Laurinburg, NC 28352; call (800) 782-3379; or visit www.rostra.com .