University of Iowa to Unveil First-of-its-Kind Study on Electronic Stability Control

Results announced on March 8, 2004 at 12:00 PM at the SAE 2004 World Congress

DETROIT, March 4, 2004:

What: * A press conference announcing the results from a groundbreaking study on Electronic Stability Control (ESC), conducted using the National Advanced Driving Simulator owned by the National Highway Traffic Safety Administration (NHTSA) and operated by The University of Iowa.

* This study was the first ever to use a simulator to explore vehicle and driver response with and without ESC, in conditions that would be too dangerous in real life.

Who: * Yiannis Papelis, Ph.D., NADS Chief Technical Officer and Principal Investigator

* Betty Mercer, former Governor's Highway Safety Representative for the state of Michigan and current ESC Coalition Advisory Panel Member.

Where: SAE 2004 World Congress Salon B, Wayne Hall (on the show floor).

When: March 8, 2004, at 12:00 PM.

ESC is an active safety equipment that helps drivers maintain control of their vehicle and prevent crashes before they occur. The system detects when a driver is about to lose control of a vehicle and automatically intervenes to provide stability and help the driver stay on course.

ESC is marketed under various trade names, which can be found at www.esceducation.org.