Volvo With the National Museum of Women in the Arts Present First-Ever Car Designed by Women
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Volvo's 'Your Concept Car' Helps Museum Launch Its 'Nordic Cool: Hot Women Designers' Exhibit
WASHINGTON, April 15 -- WHAT: Volvo will unveil to Washington, D.C. audiences "Your Concept
Car" (YCC): the first car in the more than 100 years of auto
manufacturing designed and developed almost exclusively by
women, with the needs of everyone in mind.
The historic car will appear at the National Museum of Women in
the Arts at the beginning of the museum's Nordic Cool: Hot
Women Designers exhibit.
WHEN: Museum Exhibition News Conference: Tuesday, April 20, 10 a.m.
"Your Concept Car" unveils immediately following at 11:15 a.m.
Public Viewing of Car: Friday, April 23 (10 a.m. - 9 p.m.)
WHERE: National Museum of Women in the Arts
1250 New York Ave., NW, Washington, DC 20005
WHO: Presented by a team of four women engineers, designers,
marketers and managers at Volvo who initiated, designed and
developed the car.
WHY: Women purchase about half of all new cars and influence the
vast majority of all car sales; yet, for a century, men have
made most of the decisions in the design, development and
production of a car, until now.
FEATURES: The YCC features innovative storage solutions throughout --
accommodating carry-ons similar to an airplane (i.e., laptop
bags, briefcases, handbags, etc.), low maintenance features
precipitating a no open hood, and no gas cap refueling, and
theater-style rear seats allowing greater storage capacity.
Among other of its many premium features: easy-clean paint;
numerous exchangeable seat covers of various colors and
materials (linen, leather, felt, etc.); gull-wing doors that
make it easier to load and unload larger items; computerized
assistance for parallel parking; and improved sight lines via
Volvo's own Ergovision concept -- whereby at the point of
purchase, retailers conduct a body scan of the driver measuring
height and length of arms and legs. The data is stored in the
vehicle's key, and the car recommends a seat position for the
driver that provides her or him an optimal line of vision and
reach. The car also electronically notifies the owner's chosen
service center when maintenance is due, and the service
technician contacts the owner to book the appointment. And the
YCC comes with an environmentally sensitive, yet powerful
215 bhp, PZEV engine.
For photos and more information on the YCC and the designers:
www.volvocars-pr.com .
