The Rosenfeld Family Puts Car to Rest in Exchange for All-New 2005 Dodge Magnum RT
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Today, the Rosenfelds buried their 1998 Toyota Camry tail-side-up in the front yard of their Hacienda Heights, Calif., home to show the world how much they wanted an all-new 2005 Dodge Magnum RT. As winners of Dodge's Bury Your Car contest, the Rosenfelds bid farewell to their family sedan in a mock funeral with pallbearers, a procession and a tombstone bearing the fateful inscription "Rust In Peace." Dodge asked entrants why they wanted to put their vehicles to rest and offered winners an all-new 2005 Dodge Magnum RT in exchange.
"When I read about the Bury Your Car contest I was blown away," said Tim Rosenfeld. "I've been a car enthusiast since the tender age of 13 and have not come across another American car that has the performance capabilities and pricing options of a Dodge Magnum. My wife and daughter love the Dodge Magnum's styling, the space is fantastic for driving my son and his friends back and forth to baseball practice, and I personally can't wait to test out that HEMI(R)-powered engine!" The Rosenfeld family includes Tim and Lorri and their two kids, Alison, 18, and Doug, 14.
"The Dodge Magnum is the new shape of American muscle with its bold design, HEMI(R) V-8 engine, rear-wheel drive and unique tailgate opening," said George Murphy, Senior Vice President, Marketing - Chrysler Group. "As we demonstrated today, the Dodge Magnum will bury the competition with its exceptional combination of style, performance, handling and versatility. We are thrilled to present the Rosenfelds with the all-new 2005 Dodge Magnum RT, and allow them to experience the unparalleled power of the HEMI."
About The Contest
For a one-week period in June, Dodge called upon Los Angeles residents to take part in the ultimate swap and bury their vehicle in their front yard in exchange for a new 2005 Dodge Magnum RT with a 5.7-liter HEMI V-8 engine. An ad featured in the Los Angeles Times directed readers to http://www.buryit.com where they could enter for a chance to win the new vehicle. The contest included submitting an essay on why the entrants believed they should win the chance to bury their car in exchange for an all-new 2005 Dodge Magnum RT, as well as a series of questions about physical size/shape of residence, location of residential utilities, topography of entrant's front yard and current car make/model. More than 250 Los Angeles residents entered.
About Dodge Magnum
The Dodge Magnum is an all-new, boldly styled, muscular vehicle that delivers performance and smart space to fit today's active lifestyle. The most powerful vehicle under $30,000, the Dodge Magnum RT (Manufacturer's Suggested Retail Price $29,995, including $625 destination) features a 340-horsepower HEMI V-8 engine and a rear-wheel-drive architecture for a package with proportions unlike any other vehicle in the marketplace.
All Dodge Magnum RT models feature 18-inch polished aluminum wheels, dual exhaust, performance disc brakes, fog lamps, leather seats and a Boston Acoustic Premium Sound System with six-speaker 288-watt digital amplifier. All Dodge Magnum vehicles also feature a short-long arm front suspension system combined with a five-link independent rear suspension to provide excellent handling and a comfortable ride.
The Dodge Magnum boasts smart space with an "extreme access" tailgate that opens to reveal a versatile cargo management system and exceptional storage capacity. The vehicle also features a towing capacity of 3,800 pounds.
Dodge Magnum is built at DaimlerChrysler's Brampton, Ont. (Canada) manufacturing plant.
