Cadillac Launches STS Marketing Blitz In Key Cities All-New STS Makes Appearances At City Hot-Spots -How Bout the Web's Hot Spot for Cadillac Buyers- RIGHT HERE!

DETROIT - The All-New Cadillac STS is set to embark on a road trip across the nation's top cities - Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, Phoenix, Pittsburgh and Washington, D.C. - visiting events, trendy restaurants and clubs and offering test-drives along the way.

The STS Blitz kicked off in L.A., Chicago and New York on September 10 and will remain in market for six weeks with over 20 cars for displays and impromptu test drives.

People in select office buildings, shopping malls, and sponsored events will experience interactive displays and hands-on demonstrations. Restaurant, hotel and country club visitors will also see STS convoys pulled up in front of their destinations.

"We designed the new STS to compete with the best in the world," said Jim Taylor, Cadillac's general manager. "In the luxury market, Cadillac is still the underdog. In order for traditional European buyers to consider us, we have to bring the car to them through more experimental methods."

Los Angeles Blitz In the Los Angeles market, consumers can sneak a peak of the STS at such hotels as the Argyle Hotel, W Hotel, Loews and Fairmont Hotel. The STS will also be in front of the following restaurants: Morton's, Skybar at the Mondrian Hotel, Ago, Nobu, Granita's, Spago and The Palm. In addition to these vehicle displays, STSs transported celebrities to the Emmy Award Show and the HBO Luxury Lounge. Technology displays featuring all that's available on the STS will be at the Beverly Center, Pershing Square and Two California Plaza.

New York Blitz STS vehicles will surround restaurants in and around Manhattan. Vehicles will be on display at Smith & Wollensky, Bayard's, Maloney & Porcelli, Manhattan Ocean Club and River Café in Brooklyn. Vehicle displays will also be at Teterboro and Newark airports for those departing/arriving on corporate or private planes. In the corporate environment, the STS will be on display at the Pricewaterhouse Coopers Building and be part of the Wall Street Community Day Festival. Additionally, STS vehicles were used as courtesy vehicles during Fashion Week.

Chicago Blitz In the Chicago market, STSs will populate the Celtic Fest, the Fairmont Hotel, Elm Street Liquors and Mike Ditka's Restaurant.

The STS has been designed, engineered and executed to deliver precise craftsmanship, outstanding performance, and sophisticated luxury in a distinctly American package. Based on General Motors' new rear-wheel-drive Sigma architecture, the STS is designed to compete head-on with world-renowned prestige sedans in markets around the globe. STSs started arriving in Cadillac dealerships in early September.

As the premier luxury division of General Motors Corp. , Cadillac produces bold, standout vehicles such as the all-new STS performance sedan, the XLR convertible roadster, the SRX midsize utility, and the CTS entry-level sedan. In addition to selling the popular DeVille nameplate, Cadillac also manufactures the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. More information on Cadillac and its products can be found on www.cadillac.comor media.gm.com/division/cadillac.