New Automotive Magazine First to Target Asian Community
Asians On Wheels Unveiled at 9th Annual Urban Wheel Awards
DETROIT, Dec. 14 -- On Wheels, Inc., publisher of African Americans On Wheels and Latinos On Wheels will soon be launching their newest project, Asians On Wheels (AOW), an Asian-American consumer magazine, targeting Asian adults, women and car enthusiasts. The quarterly publication will be unveiled at the Ninth Annual Urban Wheel Awards (UWA) Tuesday, Jan. 11, 2005 from 6 to 11 p.m. at Orchestra Hall at the Max M. Fisher Music Center in Detroit. Tickets are still available.
AOW -- the only Asian automotive magazine distributed nationally throughout the Asian communities -- will be introduced for the first time publicly at the UWA, where more than 1,000 automotive industry executives, media, political and community leaders are expected to gather to honor companies for their strides in promoting diversity in the auto industry. UWA is being held in conjunction with press preview week for the North American International Auto Show (NAIAS). The ceremony benefits the Edward Davis Education Foundation, a non-profit 501(c) 3 that provides scholarship support for students of color pursuing careers in the automotive industry. Sinbad, acclaimed actor and comedian, will serve as master of ceremonies.
"Positioned as the automotive magazine for people of Asian descent, AOW will offer a diverse editorial mix, including personalities, health, travel, business, technology and industry trends," said AOW Publisher Rebecca Yang, which is projected to have a readership of about 300,000.
"The editorial blend of information and entertainment about automobiles and people will be equally enjoyable for male and female readers with the crossover ability to attract and appeal to all ethnic minorities and general market readers."
The first issue of AOW will hit newsstands nationally March 2005 and follow in the footsteps of its sister publications, by being accessible online (http://www.asiansonwheels.com/ ), via subscription and on newsstands nationally as a supplement to Asian newspapers.
AOW content will provide Asian readers with the most up-to-date automotive news stories, profiles and features.
The public is also invited to vote on its favorite Diversity ad that targets the Asian community by visiting http://www.asianmall.com/ . Diversity ads that win by popular vote will also be announced at the awards ceremony.
Major sponsors of the event include: General Motors; GMAC Financial Services; DaimlerChrysler Corporation; Ford Motor Company; Volvo, Mazda, Lincoln Mercury; Jaguar; Aston Martin; Land Rover; American Honda Motor Company; Mercedes-Benz of North America; Hyundai Motor America; Mitsubishi Motors North America, Inc.; Subaru; Nissan North America; Kia Motors and GlobalHue. Media partners include: AboutThatCar.com; AsianMall.com; Asian Fortune; Automotive Rhythms; Michigan Citizen; Michigan Front Page; Michigan Chronicle; Diversity Inc.; Corp! Magazine; Upscale; Auto Scene; TV-One; Latino Press; WMXD 92.3-Detroit, U.S. Auto Scene and Click Diario Network.
To purchase tickets to the 9th Annual Urban Wheel Awards, or for more information bout Asians On Wheels, call On Wheels, Inc. at (313) 963-2209, or e-mail events@onwheels.com .
Detroit-based On Wheels, Inc. is a multicultural multimedia company that publishes "African Americans On Wheels," "Latinos On Wheels" and the soon-to- be-launched "Asians On Wheels" magazines. The publications are distributed in more than 80 newspapers throughout the United States and have a combined readership of 5 million. Additionally, On Wheels, Inc. manages the Edward Davis Education Foundation, which provides scholarships to students pursuing technical and college degrees in the automotive industry. Since 1997, On Wheels has hosted the annual Urban Wheel Awards, the automotive industry's premier diversity awards ceremony, in conjunction with the North American International Auto Show.
>