Mazda Reports Double-Digit Sales Increase in February 2006
- Strong Sales From MAZDA3 and MAZDA6 Lead to 13.0 Percent Increase -
IRVINE, Calif., March 1, 2006; Mazda North American Operations (MNAO) today reported sales of 23,580 vehicles in February -- a 13.0 percent increase versus the same period last year.
Mazda's strong February was led by impressive sales of its popular MAZDA3 and sporty MAZDA6. MAZDA3 reported sales of 7,536 units, accounting for a 7.0 percent increase versus last year, while MAZDA6 jumped 12.0 percent to 6,818 units sold.
The versatile MPV also saw an increase in sales as it posted sales of 1,546 units, accounting for a 3.0 percent gain over last year. MAZDA5 continues to be a strong seller as it posted sales of 2,138 units while the MX-5 Miata posted sales of 1,295 units.
"The fact that the majority of our vehicles saw an increase in sales over last February proves that the Mazda lineup appeals to a wide range of customers," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "One thing all Mazda vehicles have in common is they each contain the soul of a sports car. From the MAZDA3 to the MX-5 Miata to the MPV, each vehicle offers a different driving experience yet is still fun to drive."
Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
Month-To-Date Year-To-Date February February % February February % 2006 2005 Change 2006 2005 Change Mazda3 7,536 7,015 7% 13,645 12,273 11% Mazda5 2,138 -- N/A 3,358 -- N/A Mazda6 6,818 6,095 12% 12,000 11,457 5% MX-5 Miata 1,295 573 126% 2,362 1,089 117% RX-8 699 1,407 (50)% 1,335 2,428 (45)% Protege -- -- N/A 1 1 0% 626 -- -- N/A -- 2 N/A Millenia -- -- N/A -- -- N/A MPV 1,546 1,503 3% 2,697 3,061 (12)% B-Series Truck 426 558 (24)% 792 1,097 (28)% Tribute 3,122 3,655 (15)% 5,567 6,458 (14)% Total Vehicles CARS 18,486 15,090 23% 32,701 27,250 20% TRUCKS 5,094 5,716 (11)% 9,056 10,616 (15)% TOTAL 23,580 20,806 13% 41,757 37,866 10% MEMO: IMPORT CAR 11,668 8,995 30% 20,701 15,791 31% IMPORT TRUCK 1,546 1,503 3% 2,697 3,061 (12)% IMPORT TOTAL 13,214 10,498 26% 23,398 18,852 24% DOMESTIC CAR 6,818 6,095 12% 12,000 11,459 5% DOMESTIC TRUCK 3,548 4,213 (16)% 6,359 7,555 (16)% DOMESTIC TOTALS 10,366 10,308 1% 18,359 19,014 (3)% Note: Protege, 626 and Millennia are discontinued vehicles.