The New York Times Expands Sunday Automobiles Section and Redesigns NYTimes.com Auto Coverage

NEW YORK--May 10, 2006--The New York Times announced today the expansion of its Automobiles section that appears in the Sunday Times. The enhanced section will debut on May 14 and include the addition of three half-pages of new editorial content.

On May 15, 2006, The Times will also unveil its redesigned Automobiles section at NYTimes.com to complement the expanded print section. The online section will carry exclusive content such as additional car reviews, added video features, a national directory of car clubs and an interactive events calendar.

Topics for the new and expanded pages within the print section, which will rotate on a regular basis, include:

-- "Motoring"- practical consumer advice on buying, leasing, insuring and maintaining cars.

-- "GreenTech" - this new page will complement the section's Technology page with more focus on environmental issues, alternative fuels, auto recycling, hybrid car tax incentives, listings of environmentally friendly cars and more.

-- "Wheelspin" - news for car enthusiasts interested in motor sports, auto clubs, rallies, driving schools and a calendar of events around the world of interest to enthusiasts: races, collector events, new car shows, museum openings and more.

-- "Handlebars" - appearing occasionally, this page will report on motorcycles, scooters, All Terrain Vehicles and trends in motorcycle technology and design.

-- "Technology" - feature news on technology such as car electronics, tire innovations and new transmission designs.

-- "Collecting" - features on the booming market for collector and vintage cars, including profiles of interesting cars and the people who own them.

-- "Design"- sophisticated analysis of transportation-related design from auto styling and vehicle interiors to automotive influences on popular culture.

"The enhanced Sunday Automobiles section is a great example of The Times's ability to provide well-integrated print and online advertising opportunities that effectively engage our readers' interests and meet advertisers' demands," said Alexis Buryk, senior vice president of Advertising, The New York Times.

The New York Times Company , a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.