ARCA: S&H Motorsports Refreshes With Faygo For Michigan
S&H Motorsports Refreshes With Faygo For Michigan HOLLY, Mi (June 12, 2006) - - S&H Motorsports officials proudly announced today that the _National Beverage Corporation_ (http://www.faygo.com/) sporting the Faygo colors will leap aboard their Ford Taurus as a associate marketing partner for this week’s Hantz Group 200 at Michigan International Speedway. The history of _Faygo_ (http://www.faygo.com/) goes back to 1907, when the Feigenson brothers rented a building on Winder street in the Eastern Market area of Detroit to manufacture and bottle soft drinks. Their original flavors, Strawberry, Fruit Punch and Grape were based on cake frosting recipes the brothers perfected as bakers in their native Russia. A few years later Lithiated Lemon, Rock & Rye and Sassafras were introduced to the growing stable of flavors. In 1921 the Feigenson Brothers Bottling Works name was shortened to Faygo. Business began to boom near the beginning of World War I so the brother needed to expand. They moved the whole operation in 1935, to the now famous factory on Gratiot Street. Faygo is also known for their many famous commercials. The "Faygo Kid" an ad which ran from the early 1960's to the mid 1970's. But the most memorable commercial was the "Remember When You Were a Kid" ad. The song alone sold over 70,000 copies! Running from 1971 through 1977, the song as made a loving imprint in the minds of many. Throughout the twentieth century, Faygo steadily increased its production line. Faygo is credited with the spreading of the word "pop" instead of "soda" to mean soft drink in the Midwest. In 1987 Faygo Beverages was sold to the National Beverage Corporation, which also own Shasta Beverages, Inc. Many Faygo brand flavors are shared with Shasta brands. Faygo still manufactures more than 40 flavors of soda pop from their state of the art bottling plant near downtown Detroit. In 1998, Faygo Beverages, Inc. began distributing the Ohana brand of non-carbonated soft drinks. Faygo currently holds a 12-percent market share in Michigan, Ohio, Indiana and western Pennsylvania. “S&H Motorsports is very pumped about carrying the logo of the Faygo for Friday’s race,�?? said the driver Howard Bixman. “They are a company that everyone is familiar with and have a huge impact in the state of Michigan, we’re hoping to brighten their exposure even further in the Hantz Group 200.�?? With both companies based in Michigan, there’s an extra incentive to perform well. “It’s a great privilege to be associated with a company that was born and still operates within an hour of our race team,�?? explained Bixman. “ When we run well, it makes all of our marketing partners look good and that’s our goal, bottom line. Even though we are competing in a limited schedule this season, our goals remain high. We plan to give 100 percent every weekend and give our partners the exposure and recognition they are looking for.�?? S&H Motorsports will run a limited ARCA RE/MAX Series schedule this year with a 2005 Ford Taurus acquired from Robert Yates Racing with Roush Racing providing the horsepower under the hood continuing with the Hantz Group 200, the second race for S&H Motorsports this season. In May, S&H Motorsports finished a respectable 23rd in the Harley-Davidson of Cincinnati 150 at Kentucky Speedway. “It was a solid run for the team and we have higher expectations for Michigan,�?? mentioned Bixman. Last month the S&H Motorsports team spent a day testing at the two-mile facility in preparation for the race. The team turned respectable lap times leaving them with plenty of confidence heading into race weekend. “The test went well,�?? continued Bixman. “This is the same car that we raced at Kentucky, but we changed several things and didn’t test with our race motor. When we unload at the track we plan to rise to the top of the pylon as the car will be better and the motor will be stout.�?? The _Hantz_ (http://www.arcaracing.com/component/option,com_schedule/task,view/id,1024/Itemid,147/) Group 200 (200 miles/100 laps) is the eighth of 23 events on the 2006 ARCA RE/MAX Series schedule. Practice begins Thursday, June 15th with a two hour (10:00am-12:00pm EST) session planned. Pork pole qualifying is on tap Thursday afternoon (3:00pm EST) with the race set to take the green flag Friday, June 16th. The race will be televised live on SPEED, beginning at 5:00pm. In addition to SPEED, _arcaracing.com_ (http://www.arcaracing.com/) will have all the latest news and results from the track. For further input on The National Beverage Corporation, please visit _http://www.faygo.com_ (http://www.faygo.com/) For more information on S&H Motorsports, please visit _http://www.sandhmotorsports.com_ (http://www.sandhmotorsports.com/) . ### DATE: June 12th, 2006 NAME: Chris Knight, S&H Motorsports EMAIL: _contact@sandhmotorsports.com_ (mailto:contact@sandhmotorsports.com)