Japanese Automakers Increase Role of U.S. Designers

Washington DC August 28, 2006; The AIADA newsletter reported that while most Japanese automakers still design and build the majority of the powertrain and underpinnings for their vehicles in Japan, responsibility for model design and engineering is gradually shifting to research centers and studios overseas, and automakers are placing growing importance on U.S. operations and executive talent.

"They're doing that to be sure they're meeting the requirements of the American consumer," said George Peterson, president of consulting and forecasting firm AutoPacific Inc. Local engineers have more insight into customer preferences and driving habits.

They also may be closer to the suppliers that will produce components for the vehicle -- particularly, if it's a model destined primarily for the U.S. market, reports The Detroit News.

"North America is the biggest market in the world. For certain products, such as crossovers and SUVs, it is the market," said George Magliano, director of auto industry research for the Americas at forecasting firm Global Insight.