Saab Gets Goes SEMA-ish

Saab has readied its 9-7X Aero Concept – the company’s first-ever SUV – to appeal to a hipper crowd of buyers attending the Specialty Equipment Manufacturer Association trade show in Las Vegas this week.

In collaboration with the DUB customization company in Los Angeles, Saab’s concept is decked-out with a high level of specialized elements, including:

-24-inch custom fabricated “Aero X” wheels and 275/30 Pirelli tires

-Suede and leather interior trim

-Custom front fender side vents

-Custom three-inch lowered suspension

-Borla Performance Exhaust System

-Window and tail light tint

-DVD/TV in-dash double-din head unit

-Four, seven-inch TV monitors for seats

-15-inch flip down LCD center

-Two amplifiers and two 12-inch sub woofers with custom box

Saab USA Marketing Manager Julie Kenar explains that the SEMA show provides “Saab a terrific opportunity to try new things and quickly get the evolution out in front of the public.” Kenar said it “will act as a good gauge for whether this concept is one which resonates with customers.”

Earlier this year, Saab announced the 9-7X Altitude Edition, of which only 500 will be produced. Beyond the extremely rich standard equipment of the 9-7X, the Altitude Edition includes 18” alloy polished wheels, side assist steps, a rear DVD player, and an exclusive carbon fiber gray metallic paint. The package will be offered at a savings of nearly $1,000 than if the items were ordered individually. The package is available on the six-cylinder 9-7X 4.2i and the 9-7X 5.3I V8 – which will bring the total vehicle price (MSRP, destination charge and Altitude package) to $42,130 and $44,130, respectively.

The Saab 9-7X, which debuted in the summer of 2005, brings unique Saab characteristics to the SUV segment, including sophisticated styling inside and out, premium quality and design features, and sporty and fun-to-drive performance. With its high-level of standard equipment, the 9-7X offers a terrific value.

For the 2007 model year, Saab markets seven engines/transmissions that perform at an EPA-rated 30 mpg on the highway. Saab also offers vehicle warranty coverage for five-years or up to 100,000 miles. Visit www.saabusa.com for more information.