2007 Detroit Auto Show: Innovative Design, Exhibits at 2007 North American International Auto Show Draws Thousands of Media and Many Celebrity Guests

DETROIT, Jan. 11, 2007 -- The 2007 North American International Auto Show (NAIAS) brought together journalists from across the nation and all over the world for Press Days at Cobo Center. More than 6,000 journalists, from more than 60 countries, attended more than 35 press conferences where they got the first look at unparalleled new exhibits featuring more than 50 innovative production and concept vehicles.

"The quote made famous by the movie Field of Dreams, 'if you build it ... they will come,' I think is personified at the NAIAS," said Robert Thibodeau, Jr., senior co-chairman for the NAIAS 2007. "With show-stopping displays and spectacular press conferences, it's no surprise that media flock to Detroit and Cobo Center to take in all that the NAIAS has to offer."

Among the internationally renowned media attending Press Days were: Good Morning America, Today Show, Weekend Today, Inside Edition, Extra, CNBC's 'The Big Idea with Donny Deutsch,' Fox & Friends, ABC Nightly News and ABC World News Tonight.

Coupled with the excitement of award ceremonies and press conferences, NAIAS also played host to several celebrity guests including 'Dancing With the Stars' Champions Emmitt Smith and Cheryl Burke; chef, restaurateur and TV Personality Bobby Flay; R&B singers Seal, Kelis, Tamia and Sisqo; Microsoft Chairman Bill Gates; 'Fashion Police' Host Bobbie Thomas; 'Inside Edition' Host Deborah Norville; Comedian Tommy Davidson; singer, producer, songwriter Marvin Winans, Jr.; 'The Apprentice' competitor, Omarosa; Antonio Alvendia 'The Fast and the Furious Tokyo Drift;' and DJ and Radio Personality Frankie Needles.

NAIAS 2007 will continue to draw media coverage throughout Public Days with highlights on Good Morning America, Extra and Inside Edition, as well as NBC Sports, which continues its partnership with NAIAS 2007 by broadcasting its third annual "International Auto Show" program airing Jan. 21, 2007. Millions of viewers will have the opportunity to watch coverage of NAIAS from 1 - 3 p.m. EST on local NBC affiliates, including WDIV-4 in Detroit. Coverage also can be seen online at MNS Autos (autos.msn.com).

100th Anniversary

In 2007, the Detroit Auto Dealers Association (DADA) will celebrate the centennial of its successful association with the North American International Auto Show (NAIAS). Since its inception in 1907, the show has grown from a regional event featuring 17 exhibitors to an internationally-sanctioned show with over 90 exhibitors, adding more than $500 million to the metro Detroit region last year alone. With the support of Detroit area auto dealers the NAIAS features more new vehicle debuts and garners more media coverage than any show in North America.

NAIAS 2007 Official Dates

The Charity Preview will be held Friday evening, Jan. 12, 2007. Public Days are Saturday, Jan. 13, through Sunday, Jan. 21, 2007.

The North American International Auto Show

Rod Alberts - Executive Director Entering its 19th year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris- based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at http://www.naias.com/. The drive, design and desire for cars is here in Detroit!