NBC Sports To Feature Amazing Exhibits, Production & Concept Vehicles of the 2007 North American International Auto Show

DETROIT, Jan. 16, 2007 -- WHO: 2007 North American International Auto Show (NAIAS) and NBC Sports.

As one of the world's premier automotive venues, the NAIAS 2007 once again features amazing never-before-seen production and concept vehicles to automotive enthusiasts across the globe.

Now in its 19th year as an international event, the show's products place special emphasis on the evolving roles of design and technology in the automotive industry.

The NAIAS 2007 is also proud to celebrate the 100th anniversary of its successful association with the Detroit Auto Dealers Association (DADA).

NBC Universal Sports & Olympics entertains viewers with broadcasts of prestigious sports properties, including "NFL Sunday Night Football," the NHL, Wimbledon, Notre Dame football, The Players' Championship and the Kentucky Derby.

As America's Olympic Network, NBC will continue to bring television's most powerful property to hundreds of millions of viewers through 2012.

   WHAT: A two-hour special broadcast of the "International Auto Show" on
         NBC Sports.

For the third year in a row, the "International Auto Show" will introduce viewers to the exciting designs and technologies of the newly unveiled concept and production vehicles at the NAIAS 2007 in Detroit.

Hosted by Bill Weber, Marty Snider, Phil Labeau and Lindsay Czarniak, the broadcast will include features about the most buzzed about new vehicles highlighting the incredible design and technology unveiled at this year's show.

WHEN: Sunday, Jan. 21 from 1-3 p.m. EST.

The broadcast will air on NBC affiliate stations nationwide, including Detroit's station, WDIV-TV 4.