American Honda Reports February 2007 Sales
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Honda Division Posts Best-Ever February
TORRANCE, Calif., March 1 -- With record sales of the all-new 2007 Honda CR-V and Accord sales up sharply, American Honda Motor Co., Inc., posted record February results of 110,026 Honda and Acura vehicle sales, an increase of 3.2 percent over February, 2006. American Honda light trucks also posted record monthly results with sales of 49,521 up 7.0 percent. Year-to-date American Honda total vehicle sales of 210,816 are up 0.7 percent on a daily-selling-rate basis.
The Honda Division posted its best February ever with record sales of 96,368 cars and light trucks, an increase of 4.2 percent over year-ago results. Strong Accord sales of 30,370 reflected a 20.1 percent February increase. On its third consecutive month of record postings since its redesign, CR-V sales of 13,524 rose 31.0 percent, helping the division post record February sales of 43,157 trucks, up 2.8 percent over year-ago results. Honda sold a total of 2,236 hybrid vehicles, including 1,924 Civic Hybrids, an 8.1 percent increase over last year.
"Accord is displaying a great deal of momentum as we move into the spring selling season," said Dick Colliver, executive vice president of American Honda. "It remains a compelling product and our customers are validating it with their purchase decisions."
The Acura Division posted total vehicle sales of 13,658, with record February sales of 2,769 for the TSX and record truck sales of 6,364 units. The MDX luxury SUV was Acura's best-selling model with February sales of 4,330 and year-to-date sales of 8,483.
Consumer information is available at www.honda.com and www.acura.com.
American Honda Vehicle Sales For February 2007
Month-to- Year-to-
Date Date
February February DSR** February February DSR**
2007 2006 % Chg. 2007 2006 % Chg.
American Honda Total 110,026 106,644 3.2% 210,816 205,038 0.7%
Total Car Sales 60,505 60,354 0.3% 113,917 117,783 -5.3%
Total Truck Sales 49,521 46,290 7.0% 96,899 87,255 8.8%
Honda Total Car
Sales 53,211 50,518 5.3% 99,557 97,807 -0.3%
Honda Total
Truck Sales 43,157 41,980 2.8% 84,584 79,104 4.7%
Acura Total Car
Sales 7,294 9,836 -25.8% 14,360 19,976 -29.6%
Acura Total
Truck Sales 6,364 4,310 47.7% 12,315 8,151 48.0%
Domestic Car Sales* 47,256 52,102 -9.3% 87,650 100,248 -14.4%
Honda Division 43,199 46,933 -8.0% 79,715 90,211 -13.4%
Acura Division 4,057 5,169 -21.5% 7,935 10,037 -22.6%
Domestic Truck Sales* 35,997 35,969 0.1% 68,985 67,609 0.0%
Honda Division 29,633 31,659 -6.4% 56,670 59,458 -6.6%
Acura Division 6,364 4,310 47.7% 12,315 8,151 48.0%
Import Car Sales 13,249 8,252 60.6% 26,267 17,535 46.7%
Honda Division 10,012 3,585 179.3% 19,842 7,596 155.9%
Acura Division 3,237 4,667 -30.6% 6,425 9,939 -36.7%
Import Truck Sales 13,524 10,321 31.0% 27,914 19,646 39.2%
Honda Division 13,524 10,321 31.0% 27,914 19,646 39.2%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 96,368 92,498 4.2% 184,141 176,911 2.0%
Fit 2,566 0 4,602 0
Accord* 30,370 25,285 20.1% 56,084 47,331 16.1%
Memo: Accord
Hybrid 312 783 -60.2% 560 334 64.2%
Civic* 20,041 24,722 -18.9% 38,419 49,510 -24.0%
Memo: Civic
Hybrid 1,924 1,780 8.1% 3,707 668 443.6%
S2000 234 439 -46.7% 452 835 -47.0%
Insight 0 72 0 131
FCX 0 0 0 0
Odyssey* 12,376 12,418 -0.3% 23,541 22,675 1.7%
Pilot* 10,367 10,901 -4.9% 19,742 20,900 -7.5%
CR-V 13,524 10,321 31.0% 27,914 19,646 39.2%
Element* 3,320 3,855 -13.9% 6,385 7,584 -17.5%
Ridgeline 3,570 4,485 -20.4% 7,002 8,299 -17.4%
Acura Division Total 13,658 14,146 -3.4% 26,675 28,127 -7.1%
RSX 73 1,271 -94.3% 200 2,559 -92.3%
TL* 4,057 5,169 -21.5% 7,935 10,037 -22.6%
TSX 2,769 2,674 3.6% 5,397 5,878 -10.1%
RL 395 712 -44.5% 828 1,485 -45.4%
NSX 0 10 0 17
MDX* 4,330 4,310 0.5% 8,483 8,151 1.9%
RDX* 2,034 0 3,832 0
Selling Days 24 24 49 48
* Honda and Acura
vehicles are made
of domestic and
global sourced
parts.
** Daily Selling Rate