BMW Debuts Individual 6 Series Golf Sport to Celebrate Inaugural BMW Championship

LEMONT, Ill., Sept. 7 -- With the world's top golfers on hand at the inaugural BMW Championship this week, BMW is celebrating the event and the sport by creating a BMW Individual 6 Series Golf Sport, a vehicle offering specially created colors and features designed to align luxury driving with the sport of golf, it was announced today by Tom Purves, Chairman and CEO, BMW (US) Holding Corp. The BMW Individual 6 Series Golf Sport is on display this week at Cog Hill Golf & Country Club, site of the BMW Championship -- the third leg in the PGA TOUR Playoffs for the FedExCup.

The BMW Individual 6 Series Golf Sport comes with a custom Brilliant White metallic exterior finish accented by 19" BMW Individual light alloy wheels. The interior features BMW Individual Merino leather upholstery in Canyon Brown with Walnut Amarone interior trim elements and Alcantara headliner, enabling customers to enjoy a style suited to the spirit of golf and the BMW Championship. The BMW Individual 6 Series Golf Sport will be available nationwide beginning in November.

"We are excited to directly link this great sport and our relationship with the BMW Championship in a way customers will enjoy well beyond the tournament," said Purves. "The BMW Individual 6 Series Golf Sport allows for the ultimate celebration of golf and luxury driving, and we look forward to providing this experience for fans and drivers alike."

BMW Individual, introduced to customers in the U.S. last year, launched internationally in 1991 with the goal of leading the trend towards more individuality by concentrating on customers who were looking for made-to- measure solutions and making tougher demands on their BMW in terms of distinction, design and function. BMW Individual designs paint finishes, leather types and interior trim strips with the desire to meet the customer's requirements.

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BMW Championship

For more than 25 years, BMW has hosted and partnered with leading amateur and professional golf tournaments around the globe. BMW sponsors professional tournaments in China, Thailand, Germany and Great Britain. The BMW Championship played at Wentworth near London is the European PGA Championship. In 2006 the Western Golf Association and the PGA TOUR announced a six-year partnership agreement with the company to conduct the BMW Championship as part of the PGA TOUR Playoffs for the FedExCup from 2007 through 2012.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

   www.bmwgroupna.com
   www.bmwusa.com
   www.bmwmotorcycles.com
   www.miniusa.com
   www.rolls-roycemotorcars.com