Ford September 2007 N.A Sales Decline; Crossovers Soar Again
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SEE ALSO: See All 2008 Ford Models - Ford Buyers Guide
-- Sales of Ford's all-new and redesigned crossovers spiked 96 percent in September; year-to-date sales were up 52 percent. Ford Edge and Lincoln MKX post highest retail sales to date.
-- Overall sales totaled 189,863, down 21 percent compared with a year ago; daily rental sales were down 62 percent and sales to individual retail customers were down 15 percent.
-- Lincoln registers 12th month in a row of higher retail sales; total Lincoln sales up 33 percent (retail up 40 percent) in September and 15 percent (retail up 17 percent) year-to-date.
-- Land Rover dealers report record sales of 4,190, up 21 percent, reflecting all-new LR2.
DEARBORN, Mich., Oct. 2 -- Demand continues to grow for Ford Motor Company's all-new and redesigned crossover vehicles, even as overall sales declined in September.
Total September sales were 189,863, down 21 percent compared with a year ago. Sales to daily rental companies were down 62 percent and sales to individual retail customers were down 15 percent.
Ford, Lincoln and Mercury's all-new and redesigned crossover utility sales were up 96 percent in September and up 52 percent year-to-date - the largest increase of any major manufacturer.
"We continue to be encouraged by customers' strong response to our new products, which we're launching with high quality," said Mark Fields, president, The Americas. "Demand for our new crossovers continues to grow and contributes to our efforts to stabilize U.S. retail market share."
In September, Ford Edge sales were 11,632 and Lincoln MKX sales were 3,805. Both new crossovers achieved their highest retail sales month to date. The Edge and Lincoln MKX were introduced in December 2006 and already are among the best sellers in the mid-size and premium CUV segments.
Sales for the redesigned 2008 model Ford Escape and Mercury Mariner crossovers were higher in September. Escape sales were 11,132, up 10 percent, and Mariner sales were 2,699, up 4 percent.
The Lincoln brand posted its 12th month in a row of higher retail sales. In September, total Lincoln sales were up 33 percent (retail up 40 percent). Year-to-date, total Lincoln sales were up 15 percent (retail up 17 percent). Lincoln's rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan (up 25 percent in September) and the redesigned Navigator (up 38 percent in September).
"We're building a strong foundation for future growth at Lincoln," said Fields. "This is the early phase of an aggressive plan to restore Lincoln as America's choice for luxury vehicles."
Land Rover's September sales were 4,190, up 21 percent, reflecting the addition of the all-new LR2 crossover. Land Rover sales were up 8 percent year-to-date.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.
FORD MOTOR COMPANY SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
Sales By Brand
Ford 155,037 204,070 -24.0 1,620,925 1,911,193 -15.2
Mercury 11,403 13,117 -13.1 129,743 146,418 -11.4
Lincoln 9,764 7,362 32.6 102,449 89,494 14.5
Jaguar 1,061 1,158 -8.4 12,017 16,508 -27.2
Volvo 8,408 9,672 -13.1 80,884 89,669 -9.8
Land Rover 4,190 3,469 20.8 36,074 33,527 7.6
------- ------- --------- ---------
Total Ford
Motor
Company 189,863 238,848 -20.5 1,982,092 2,286,809 -13.3
Memo: Cars
and Trucks
Cars 56,267 92,111 -38.9 648,441 879,241 -26.2
Trucks 133,596 146,737 -9.0 1,333,651 1,407,568 -5.3
------- ------- --------- ---------
Total Ford
Motor
Company 189,863 238,848 -20.5 1,982,092 2,286,809 -13.3
FORD BRAND SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
Crown Victoria 3,520 4,150 -15.2 46,188 50,792 -9.1
Taurus (New) 3,562 0 NA 17,912 0 NA
Five Hundred 668 6,054 -89.0 34,602 68,082 -49.2
Fusion 11,966 10,917 9.6 112,519 111,086 1.3
Focus 9,885 14,160 -30.2 133,043 140,830 -5.5
Mustang 10,266 14,341 -28.4 109,803 133,269 -17.6
Taurus (Old) 0 22,811 -100.0 0 147,996 -100.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 133 -100.0 231 1,498 -84.6
------- ------- --------- ---------
Total Ford Cars 39,867 72,566 -45.1 454,298 654,022 -30.5
Escape 11,132 10,095 10.3 127,737 123,063 3.8
Edge 11,632 0 NA 89,676 0 NA
Taurus X 2,517 0 NA 7,097 0 NA
Freestyle 548 3,801 -85.6 23,314 49,275 -52.7
Explorer 10,690 15,701 -31.9 108,535 143,270 -24.2
Expedition 5,827 6,374 -8.6 71,213 60,206 18.3
Excursion 0 0 NA 0 965 -100.0
Freestar 0 2,576 -100.0 2,390 44,829 -94.7
Econoline/Club
Wagon 11,897 13,562 -12.3 130,763 133,391 -2.0
Ranger 4,019 7,057 -43.0 57,434 72,179 -20.4
F-Series 56,065 70,822 -20.8 537,211 616,785 -12.9
Low Cab Forward 143 332 -56.9 2,257 2,805 -19.5
Heavy Trucks 700 1,184 -40.9 9,000 10,403 -13.5
------- ------- --------- ---------
Total Ford
Trucks 115,170 131,504 -12.4 1,166,627 1,257,171 -7.2
------- ------- --------- ---------
Total Ford
Brand 155,037 204,070 -24.0 1,620,925 1,911,193 -15.2
LINCOLN AND MERCURY BRAND SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
Grand Marquis 2,737 2,776 -1.4 38,280 46,159 -17.1
Sable (New) 1,551 0 NA 6,222 0 NA
Montego 300 1,907 -84.3 10,443 18,151 -42.5
Milan 2,557 3,226 -20.7 27,641 28,334 -2.4
------- ------- --------- ---------
Total Mercury
Cars 7,145 7,909 -9.7 82,586 92,644 -10.9
Town Car 611 2,220 -72.5 25,580 29,209 -12.4
LS 0 446 -100.0 0 8,368 -100.0
MKZ 2,589 2,065 25.4 25,537 24,003 6.4
------- ------- --------- ---------
Total Lincoln
Cars 3,200 4,731 -32.4 51,117 61,580 -17.0
------- ------- --------- ---------
Total Mercury
and Lincoln
Cars 10,345 12,640 -18.2 133,703 154,224 -13.3
Mariner 2,699 2,602 3.7 27,850 26,454 5.3
Mountaineer 1,559 2,136 -27.0 18,607 23,539 -21.0
Monterey 0 470 -100.0 700 3,781 -81.5
------- ------- --------- ---------
Total Mercury
Trucks 4,258 5,208 -18.2 47,157 53,774 -12.3
MKX 3,805 0 NA 26,950 0 NA
Navigator 1,964 1,428 37.5 17,729 16,481 7.6
Aviator 0 0 NA 0 1,711 -100.0
Mark LT 795 1,203 -33.9 6,653 9,722 -31.6
------- ------- --------- ---------
Total Lincoln
Trucks 6,564 2,631 149.5 51,332 27,914 83.9
------- ------- --------- ---------
Total Mercury
and Lincoln
Trucks 10,822 7,839 38.1 98,489 81,688 20.6
------- ------- --------- ---------
Total Mercury
and Lincoln
Vehicles 21,167 20,479 3.4 232,192 235,912 -1.6
Total Lincoln
Brand 9,764 7,362 32.6 102,449 89,494 14.5
Total Mercury
Brand 11,403 13,117 -13.1 129,743 146,418 -11.4
JAGUAR BRAND SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
XJ 407 33 1133.3 3,308 3,781 -12.5
S-TYPE 239 402 -40.5 2,812 5,021 -44.0
X-TYPE 197 412 -52.2 2,403 4,352 -44.8
XK 218 311 -29.9 3,494 3,354 4.2
------- ------- --------- ---------
Total Jaguar 1,061 1,158 -8.4 12,017 16,508 -27.2
VOLVO BRAND SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
C30 811 0 NA 862 0 NA
S40 1,132 2,417 -53.2 14,645 18,627 -21.4
V50 224 405 -44.7 2,185 3,165 -31.0
S60 826 1,898 -56.5 14,355 20,386 -29.6
V70 372 512 -27.3 2,884 4,613 -37.5
XC70 954 1,380 -30.9 8,990 10,448 -14.0
C70 321 385 -16.6 3,534 2,552 38.5
S80 1,308 130 906.2 9,958 5,144 93.6
XC90 2,460 2,545 -3.3 23,471 24,734 -5.1
------- ------- --------- ---------
Total Volvo 8,408 9,672 -13.1 80,884 89,669 -9.8
LAND ROVER BRAND SEPTEMBER 2007 U.S. SALES
September Month % September CYTD %
----------------- -------------------
2007 2006 Change 2007 2006 Change
------- ------- ------ --------- --------- -------
Range Rover 1,067 909 17.4 8,889 8,421 5.6
Range Rover Sport 1,470 1,381 6.4 12,214 12,640 -3.4
LR3 737 1,175 -37.3 8,658 12,425 -30.3
LR2 916 0 NA 6,312 0 NA
Discovery 0 0 NA 0 1 NA
Freelander 0 4 -100.0 1 40 -97.5
------- ------- --------- ---------
Total Land Rover 4,190 3,469 20.8 36,074 33,527 7.6
