American Honda Reports 2008 Record February Sales
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Fit, Pilot and CR-V set monthly records
TORRANCE, Calif., March 3 -- American Honda Motor Co., Inc., posted record February sales results of 115,397 Honda and Acura vehicles, an increase of 0.7 percent over February 2007, the company announced today. American Honda light trucks also posted record monthly results with sales of 52,557, up 1.9 percent. Year-to-date American Honda total vehicle sales of 213,908 were ahead of last year, but down 0.6 percent on a daily-selling-rate basis*.
The Honda Division posted its best February ever with record sales of 102,313 cars and light-trucks; an increase of 1.9 percent over year-ago results. February records for individual models included Fit sales of 4,326, up 61.8 percent; CR-V sales of 15,694, up 11.4 percent; and Pilot sales of 12,881, up 19.3 percent. The division also posted record February light-truck sales of 46,303 trucks, up 3.0 percent over last year.
"Customers wanting to upsize their fuel efficiency without downsizing vehicle utility chose Fit, Pilot and CR-V in record numbers this month," said Dick Colliver, executive vice president of American Honda. "With an all-new Pilot on the horizon for June, it's great to see continued strong demand for the current model."
The Acura Division posted total vehicle sales of 13,084 units, down 8.0 percent. The MDX luxury SUV was Acura's best-selling model, with strong February sales of 4,545 and year-to-date sales of 8,527.
* The daily selling rate is calculated with 50 days year-to-date 2008,
versus 49 for 2007. February 2008 included 25 selling days, versus 24
for 2007.
American Honda Vehicle Sales For February 2008
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2008 2007 % Chg. 2008 2007 % Chg.
American Honda Total 115,397 110,026 0.7% 213,908 210,816 -0.6%
Total Car Sales 62,840 60,505 -0.3% 118,185 113,917 1.7%
Total Truck Sales 52,557 49,521 1.9% 95,723 96,899 -3.2%
Honda Total Car
Sales 56,010 53,211 1.0% 105,652 99,557 4.0%
Honda Total
Truck Sales 46,303 43,157 3.0% 84,004 84,584 -2.7%
Acura Total Car
Sales 6,830 7,294 -10.1% 12,533 14,360 -14.5%
Acura Total
Truck Sales 6,254 6,364 -5.7% 11,719 12,315 -6.7%
Domestic Car Sales * 46,805 47,256 -4.9% 87,437 87,650 -2.2%
Honda Division 42,678 43,199 -5.2% 80,064 79,715 -1.6%
Acura Division 4,127 4,057 -2.3% 7,373 7,935 -8.9%
Domestic Truck Sales * 41,655 35,997 11.1% 72,472 68,985 3.0%
Honda Division 35,401 29,633 14.7% 60,753 56,670 5.1%
Acura Division 6,254 6,364 -5.7% 11,719 12,315 -6.7%
Import Car Sales 16,035 13,249 16.2% 30,748 26,267 14.7%
Honda Division 13,332 10,012 27.8% 25,588 19,842 26.4%
Acura Division 2,703 3,237 -19.8% 5,160 6,425 -21.3%
Import Truck Sales 10,902 13,524 -22.6% 23,251 27,914 -18.4%
Honda Division 10,902 13,524 -22.6% 23,251 27,914 -18.4%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 102,313 96,368 1.9% 189,656 184,141 0.9%
Fit 4,326 2,566 61.8% 8,806 4,602 87.5%
Accord * 27,631 30,370 -12.7% 51,588 56,084 -9.9%
Memo: Accord
Hybrid 42 312 -87.1% 90 560 -84.3%
Civic * 23,799 20,041 14.0% 44,792 38,419 14.3%
Memo: Civic
Hybrid 1,808 1,924 -9.8% 3,553 3,707 -6.1%
S2000 254 234 4.2% 466 452 1.0%
Odyssey * 11,690 12,376 -9.3% 20,436 23,541 -14.9%
Pilot * 12,881 10,367 19.3% 21,256 19,742 5.5%
CR-V * 15,694 13,524 11.4% 31,710 27,914 11.3%
Element * 2,506 3,320 -27.5% 4,823 6,385 -26.0%
Ridgeline 3,532 3,570 -5.0% 5,779 7,002 -19.1%
Acura Division Total 13,084 13,658 -8.0% 24,252 26,675 -10.9%
RSX 0 73 1 200 -99.5%
TL * 4,127 4,057 -2.3% 7,373 7,935 -8.9%
TSX 2,295 2,769 -20.4% 4,368 5,397 -20.7%
RL 408 395 -0.8% 791 828 -6.4%
MDX * 4,545 4,330 0.8% 8,527 8,483 -1.5%
RDX * 1,709 2,034 -19.3% 3,192 3,832 -18.4%
Selling Days 25 24 50 49
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
