Chevron Launches Premium Diesel Pilot Program in Sacramento

SAN RAMON, Calif.--Chevron Global Marketing today announced the launch of Chevron Diesel with Techron D, the company’s advanced cleaning additive specially formulated for diesel vehicles. Over the next few weeks, the product will be introduced in a total of 48 Chevron-branded stations throughout the Sacramento area.

Chevron’s new product is in response to the expected growth of light-duty diesel passenger vehicles, which are more fuel efficient and, therefore, can produce lower greenhouse gas emissions than conventional gasoline vehicles. Techron D is Chevron’s advanced detergent additive that helps keep fuel injectors clean so that diesel engines can run their best.

Modern diesel engines have a significant advantage over conventional gasoline engines – they produce more power from the same amount of fuel and can achieve 20 percent to 40 percent better fuel economy. They also have greater durability, resulting in longer engine life. Dramatic advances have been made in diesel engine technology in recent years to improve emissions performance. These advances have spurred key automakers to announce plans to introduce many new diesel passenger vehicles in North America in the next few years – from high-performance sports cars and sedans to fuel-efficient SUV’s.

“Next-generation diesel cars are cleaner, quieter, more efficient and more powerful than ever, thanks to the latest technologies in engine design and emissions control,” said Shariq Yosufzai, president, Chevron Global Marketing. “The North American diesel passenger vehicle market is expected to grow rapidly and Chevron is positioned to be the leader in high-quality diesel to help enable this growth. Whether fueling one of the new models of diesel cars being released or fueling cars and pickup trucks already on the road, Chevron Diesel with Techron D is designed to help minimize performance-robbing deposits so that drivers can get the most out of their diesel vehicles.”

Chevron Diesel with Techron D is an Ultra Low Sulfur Diesel with an advanced organic detergent additive that helps protect against the formation of harmful fuel injector deposits that can disrupt the optimum fuel spray pattern and can result in power loss, reduced fuel economy and increased emissions. Techron D also helps guard against corrosion that can cause fuel system damage and the formation of gums that can plug fuel filters. Like all Chevron Ultra Low Sulfur Diesel fuels, Chevron Diesel with Techron D is formulated for improved lubricity, which helps prevent fuel pump and injector wear and damage.

“Chevron Diesel with Techron D will help power the dieselization of America’s passenger car market,” said Danny Roden, vice president, Chevron Global Marketing for the Americas. “Chevron Diesel with Techron D is the first fuel of its kind in the U.S. specially formulated with an advanced detergent additive that’s fine-tuned for light-duty diesel engines and packed with the cleaning power to help keep them running their best.”

“Our retail customers in the Sacramento area will now be able to experience a new level of diesel fuel quality. Chevron Diesel with Techron D is a proud addition to Chevron’s family of quality products and services and reinforces Chevron’s brand position recognized by consumers as being clean and reliable. Chevron with Techron D is the smart choice for all diesel owners.”

Motorists will soon notice signage highlighting stations with Chevron Diesel with Techron D in the Sacramento area. Marketing efforts will kickoff in the coming weeks to increase awareness of Chevron Diesel with Techron D. An online campaign, enhanced point-of-purchase materials, advertising, and all new promotions are designed to drive diesel traffic to Sacramento Chevron stations.

Chevron Corporation is one of the world’s leading integrated energy companies with subsidiaries that conduct business across the globe. The company’s success is driven by the ingenuity and commitment of approximately 59,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products and services; manufactures and sells petrochemical products; generates power and produces geothermal energy; and develops and commercializes the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron Products Company is a division of Chevron U.S.A. Inc., an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com.

TECHRON is a registered trademark licensed to Chevron U.S.A. Inc. TECHRON D is a trademark licensed to Chevron U.S.A. Inc.