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Kiplinger.com Launches New Car Buyer's Guide


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WASHINGTON--Kiplinger.com (www.Kiplinger.com), the leader in personal finance advice and business forecasting, announces the launch of its new Car Buyer’s Guide (http://www.kiplinger.com/spending/car_center/). Coinciding with the “Best New Cars” feature story in Kiplinger’s March 2008 issue, the Car Buyer’s Guide goes beyond the story, providing visitors with access to free online information and interactive tools to find the car that’s right for them.

The new Car Buyer’s Guide provides visitors with advice on how to find value and quality the next time they go car shopping through a variety of features including:

  • Exclusive online reviews, including two new car reviews every week.
  • 2008 Award Winners: Kiplinger’s names the Best in Class, Best New Car, Best Resale Value, Most Fuel-Efficient and First for Safety across 11 categories of vehicles.
  • Searchable data profiles of more than 1,110 new cars, trucks, crossovers, and SUVs.
  • Informative features to guide consumers through each step of car buying, from negotiating a deal to choosing the right auto insurance.
  • An online partnership with Vehix.com, a multi-platform digital automotive network that provides consumers with a one-stop automotive shopping experience.

"For years, Kiplinger’s has provided expert analysis of cars and the industry from both the personal finance and business perspectives," says Doug Harbrecht, director of New Media at Kiplinger.com. "Now an entire section of our Web site is devoted to the topic, and we encourage visitors to take advantage of it to find the right car, at the right price."

About Kiplinger

Kiplinger.com (www.kiplinger.com) offers the same great advice that appears in Kiplinger’s Personal Finance magazine, plus additional features that include interactive tools and calculators, daily personal finance features, stock and mutual fund quotes, Web-only columns offering timely insights into today’s trends, personal finance tutorials, and up-to-the-minute business news from the new Kiplinger Business Resource Center. Founded in 1920 by W.M. Kiplinger, the Kiplinger organization developed one of the nation’s first successful newsletters in modern times. In 1947, the company launched the nation’s first personal finance magazine, Kiplinger’s Personal Finance. Recently, the Kiplinger organization was named one of the "World's Most Ethical Companies" List by Ethisphere Magazine, and was nominated a 2007 finalist in the MINs Best of the Web awards for the redesign/relaunch of Kiplinger.com.