American Honda March 2008 Sales Boosted by Record Car Sales

Fit sets all-time record, Civic sets monthly record

TORRANCE, Calif., April 1, 2008 -- American Honda Motor Co., Inc., posted a March 2008 sales result of 138,734 Honda and Acura vehicles, an increase of 4.2 percent based on the daily selling rate,* the company announced today. March 2007 sales results included two additional selling days and totaled 143,392.

Led by strong sales of the Accord, Civic and Fit, American Honda total car sales posted record monthly results of 83,214, an increase of 11.1 percent. Year-to-date, American Honda total vehicle sales reached 352,642, an increase of 0.9 percent.

"The Honda product portfolio is adapting well to the current direction of the marketplace," said Dick Colliver, executive vice president of American Honda. "People are clearly being more strategic with their money as parts of the economy seek balance and other parts adjust to record-high gasoline prices."

The Honda Division posted March sales of 125,446 cars and light-trucks, an increase of 6.9 percent compared to year-ago results. Fit, up 73.8 percent to 6,835, eclipsed the previous all-time record of 6,450 set in August 2007. Civic, up 18.6 percent to 32,740, set a new March record, surpassing the previous mark of 30,037 set in 2000. Civic Hybrid sales leaped 44.3 percent to 3,769 to a new March record, beating the previous March record of 2,896 in 2005. Additional highlights include the Accord, up 6.8 percent to 36,214; the CR-V, up 3.9 percent to 18,974; and the Odyssey, up 3.4 percent to 13,261. Year-to-date, the Honda Division is up 2.8 percent to 315,102.

The Acura Division posted total vehicle sales of 13,288, down 15.8 percent. The MDX luxury SUV was Acura's best-selling model, with March sales of 4,434. Year-to-date, Acura Division total vehicle sales reached 37,540.

*The daily selling rate is calculated with 26 selling days for March 2008, versus 28 for March 2007. The year-to-date selling rate is calculated with 76 days through March 2008, versus 77 for 2007. All percentages contained in this press release represent the daily selling rate.

               American Honda Vehicle Sales For March 2008
                              Month-to-Date              Year-to-Date
                          March    March   DSR**    March    March   DSR**
                          2008     2007    % Chg.   2008     2007    % Chg.
  American Honda Total   138,734  143,392    4.2%  352,642  354,208    0.9%
     Total Car Sales      83,214   80,633   11.1%  201,399  194,550    4.9%
     Total Truck Sales    55,520   62,759   -4.7%  151,243  159,658   -4.0%
        Honda Total Car
         Sales            76,117   70,856   15.7%  181,769  170,413    8.1%
        Honda Total
         Truck Sales      49,329   55,550   -4.4%  133,333  140,134   -3.6%
        Acura Total Car
         Sales             7,097    9,777  -21.8%   19,630   24,137  -17.6%
        Acura Total
         Truck Sales       6,191    7,209   -7.5%   17,910   19,524   -7.1%
  Domestic Car Sales *    60,958   65,194    0.7%  148,395  152,844   -1.6%
     Honda Division       56,689   59,425    2.7%  136,753  139,140   -0.4%
     Acura Division        4,269    5,769  -20.3%   11,642   13,704  -13.9%
  Domestic Truck Sales *  42,508   43,734    4.7%  114,980  112,719    3.3%
     Honda Division       36,317   36,525    7.1%   97,070   93,195    5.5%
     Acura Division        6,191    7,209   -7.5%   17,910   19,524   -7.1%
  Import Car Sales        22,256   15,439   55.2%   53,004   41,706   28.8%
     Honda Division       19,428   11,431   83.0%   45,016   31,273   45.8%
     Acura Division        2,828    4,008  -24.0%    7,988   10,433  -22.4%
  Import Truck Sales      13,012   19,025  -26.3%   36,263   46,939  -21.7%
     Honda Division       13,012   19,025  -26.3%   36,263   46,939  -21.7%
  MODEL BREAKOUTS BY
   DIVISION
  Honda Division Total   125,446  126,406    6.9%  315,102  310,547    2.8%
      Fit                  6,835    4,235   73.8%   15,641    8,837   79.3%
     Accord *             36,214   36,506    6.8%   87,802   92,590   -3.9%
       Memo:  Accord
        Hybrid                53      385  -85.2%      143      945  -84.7%
     Civic *              32,740   29,721   18.6%   77,532   68,140   15.3%
       Memo:  Civic
        Hybrid             3,769    2,813   44.3%    7,322    6,520   13.8%
     S2000                   328      393  -10.1%      794      845   -4.8%
     Odyssey *            13,261   13,805    3.4%   33,697   37,346   -8.6%
     Pilot *              10,168   14,339  -23.6%   31,424   34,081   -6.6%
     CR-V *               18,974   19,658    3.9%   50,684   47,572    7.9%
     Element *             3,207    3,741   -7.7%    8,030   10,126  -19.7%
     Ridgeline             3,719    4,007    0.0%    9,498   11,009  -12.6%
  Acura Division Total    13,288   16,986  -15.8%   37,540   43,661  -12.9%
     RSX                       0       57                1      257  -99.6%
     TL *                  4,269    5,769  -20.3%   11,642   13,704  -13.9%
     TSX                   2,280    3,232  -24.0%    6,648    8,629  -21.9%
     RL                      548      719  -17.9%    1,339    1,547  -12.3%
     MDX *                 4,434    4,785   -0.2%   12,961   13,268   -1.0%
     RDX *                 1,757    2,424  -21.9%    4,949    6,256  -19.9%
  Selling Days                26       28               76       77

    * Honda and Acura vehicles are made of domestic and global sourced
      parts.
   ** Daily Selling Rate