BMW Group Reports March 2008 Sales
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WOODCLIFF LAKE, N.J., April 1, 2008 -- The BMW Group in the U.S. (BMW and MINI combined) today reported March vehicle sales of 27,404, down 5.4 percent from the 28,980 vehicles sold in the same month of 2007. For the first quarter of 2008, BMW Group sales are down 9.2 percent, to 68,529 vehicles versus the 75,433 sold in the first three months of 2007.
The results reflect BMW Group's expectations for the month. As planned and already communicated, BMW of North America expects a stronger increase in sales in the second half of the year. Sales will be driven by new products coming to market this year. Among others, this year sees the introduction of the BMW 1 Series Coupe and Convertible; BMW's X6 Sports Activity Coupe; BMW M3 Coupe, Sedan and Convertible; and the new twin-turbo charged Advanced Diesel engines for the 3 Series and the X5. MINI continues its success story in the U.S. with the launch of its third variant -- the all new MINI Clubman - which hit showrooms just last month.
BMW Brand Sales
BMW brand sales were down 8.7 percent, to 23,115 vehicles compared to 25,325 vehicles sold during March 2007. Year-to-date, BMW reported sales of 58,365 vehicles compared to the 67,360 reported in the same period a year ago, a decrease of 13.4 percent.
BMW Automobile Sales
Monthly sales of BMW brand automobiles increased 2.6 percent in March, to 19,231 versus 18,746 in 2007. During the first quarter of 2008, BMW automobile sales are down 10.6 percent to 46,153 versus 51,616 reported in the same period last year.
BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles were down 41 percent for the month, to 3,884 vehicles compared to the 6,579 reported in March 2007. Year-to-date, BMW SAV sales are down 22.4 percent to 12,212 vehicles from 15,744 in 2007.
MINI Brand Sales
MINI USA reported a 17.3 percent increase in March sales, to 4,289 cars compared to 3,655 cars sold in the same period a year ago. MINI USA also reported sales of 10,164 for the first quarter of 2008, an increase of 25.9 percent over the 8,073 sold in the same period a year ago.
Table: Sales BMW of North America, LLC, March 2008
March March % YTD YTD %
2008 2007 2008 2007
BMW brand 23,115 25,325 -8.7 58,365 67,360 -13.4
BMW
passenger cars 19,231 18,746 2.6 46,153 51,616 -10.6
BMW light
trucks (SAVs) 3,884 6,579 -41.0 12,212 15,744 -22.4
MINI brand 4,289 3,655 17.3 10,164 8,073 25.9
TOTAL Group 27,404 28,980 -5.4 68,529 75,433 -9.2
BMW Certified Pre-Owned
CPO sales were up 22.5 percent in March, to 9,600 over the 7,838 reported in the same month a year ago. Year-to-date, the division reported sales of 25,224 automobiles, an increase of 32.7 percent, compared to the 19,008 vehicles reported in the first three months of 2007.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com www.bmwusa.com www.bmwmotorcycles.com www.miniusa.com www.rolls-roycemotorcars.com
Sales BMW of North America, LLC, March 2008
YTD YTD
March 08 March 07 % March 08 March 07 %
1 Series 1496 0 1496 0
3 Series 11,226 11,259 -0.3% 27,013 33,193 -8.6%
Z4 Roadster and Coupe 772 868 -11.1% 1,659 1,906 -3.0%
5 Series 3,677 4,315 -14.8% 10,890 11,128 -2.1%
6 Series 593 854 -30.6% 1,416 1,921 -26.3%
7 Series 1,467 1,450 1.2% 3,679 3,468 6.1%
BMW passenger cars 19,231 18,746 2.6% 46,153 51,616 -10.6%
X3 1,732 2,872 -39.7% 4,190 6,674 -37.2%
X5 2,152 3,707 -41.9% 8,022 9,070 -11.6%
BMW light trucks (SAVs) 3,884 6,579 -41.0% 12,212 15,744 -22.4%
BMW brand 23,115 25,325 -8.7% 58,365 67,360 -13.4%
Cooper Hardtop 2,752 2,940 -6.4% 7,167 6,566 9.2%
Cooper Convertible 472 715 -34.0% 1,229 1,507 -18.4%
Cooper Clubman 1,065 0 1,768 0
MINI brand 4,289 3,655 17.3% 10,164 8,073 25.9%
TOTAL BMW of North
America, LLC 27,404 28,980 -5.4% 68,529 75,433 -9.2%