American Honda Reports October 2008 Sales

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TORRANCE, Calif., November 3, 2008: American Honda Motor Co., Inc., posted October sales of 85,864, a decline of 28.0 percent based on the daily selling rate*, compared to record October 2007 results. American Honda year-to-date sales of 1,266,447 represent a 3.6 percent decrease.

Honda Division posted October sales of 75,756, a decline of 28.4 percent versus October 2007. The Fit achieved an October record of 6,478, up 28.1 percent in its second month available as a completely redesigned 2009 model.

The Acura Division posted sales of 10,108, a decrease of 24.5 percent compared to October 2007. The TL, with sales of 4,340, increased 22.2 percent in its first full month available as a completely redesigned 2009 model. Acura total car sales are up 2.0 percent.

The daily selling rate (DSR) is calculated with 27 days for October 2008, versus 26 days for October 2007. Year-to-date, the DSR is calculated with 257 days for 2008, versus 256 days for 2007. All percentages reflect DSR.

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