Subaru of America's Southwest Region Posts Jump in January Sales

Increased Sales Maintains Momentum of 2008 National Sales Results -

AURORA, Colo., February 6, 2009: Subaru of America, Inc.'s southwest sales region today announced a 1-percent sales increase for the month of January. This jump mirrors Subaru of America's national January sales, which are up 8-percent over January 2008. January's increased sales continue a trend started by the company in 2008, when Subaru was the only full-line brand to end the year with positive sales.

Southwest regional sales for Subaru, like sales across the nation, were driven by strong results for the 2009 Subaru Forester. In the region, 540 units of the 2009 Subaru Forester sold versus 249 units in the same month last year - a 117-percent increase and a January record.

Accolades for Subaru continue to accrue; with the Subaru Forester being named 2009 Motor Trend Sport/Utility of the Year and winning the R.L. Polk award for consumer loyalty in the Compact SUV category. In a nod to the company's national marketing efforts, Subaru of America was awarded the title Automotive Marketer of the Year by Mediapost.com.

"Despite tough economic times, Subaru posted strong sales results in the Southwest and we anticipate continuing our momentum throughout 2009," notes Tony Graziano, southwest regional vice president for Subaru of America, Inc. "Our products really resonate with the consumer - our great leases, favorable crash test results and an exceptional dealer experience - combine to give buyers the confidence that Subaru is the right choice for their transportation needs."