Audi Joins Carfax Service Link Program

Dealers Report Service Information to Expand Customer Base, Increase Service Revenue

CENTREVILLE, Va., March 11 -- Carfax today announced that Audi of America has joined the Carfax Service Link program. The program connects participating dealerships with potential customers by turning service information reported to Carfax into free advertising on Carfax Vehicle History Reports. Audi dealerships can participate in Carfax Service Link at no cost.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/CARFAXLOGO )

"This program has a tremendous impact on revenue from our service bays," said Vito DiMarco, Sales Manager at Riverside Audi in Secaucus, N.J. "We're getting our name and contact information directly in front of more potential customers who choose to have their cars serviced here and it doesn't cost us a thing. A number of our customers first came here after seeing us on the Carfax Vehicle History Report they got. Putting our own service records to work for us was one of the best decisions we made to help expand our customer base and make more money on the service side."

Audi strongly encourages its dealers to participate in the Carfax Service Link program. Dealership contact information and a Web site link appears alongside each service record to help dealers retain vehicles in their service cycle. Nearly 6,000 dealerships report their service information to Carfax through the Carfax Service Link program.

"Carfax Service Link provides a great opportunity to grow and increase service loyalty to our Audi dealers," said Ryan Ngo, Owner Loyalty Specialist at Audi of America. "It also provides a peace of mind for our CPO and used car buyers that their vehicles received factory scheduled maintenance."

Audi dealers interested in joining Carfax Service Link can call (800) 274-2277. For more information about Carfax Service Link, visit www.carfaxonline.com.

About Audi of America

Audi of America and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

Available Topic Expert: For information on the listed expert, click appropriate link.

Larry Gamache

 

Photo: http://www.newscom.com/cgi-bin/prnh/20080507/CARFAXLOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com