Strategy Analytics: TomTom Gets Connected

BOSTON--The Strategy Analytics Automotive Multimedia and Communications service report, “PNDs Get Connected” predicts that TomTom will lead the way, as at least 25 percent of the US and European portable navigation device market gets connected by either wireless or WiFi connections by the year 2015.

TomTom’s launch of its first two-way connected PND, the Go 740 Live for the US market, is the first push toward connected PNDs by a major player. Competitive pressure has mounted in the PND market, which has led to declining average sale prices and greater consolidation.

“Connected PNDs are emerging as a strategic position to differentiate PNDs from navigation- enabled smartphones and vehicle-device interfacing navigation products,” commented John Canali, Analyst, Strategy Analytics Global Automotive Practice. “While connected PND applications currently face numerous obstacles, connected PNDs could act as a bulkhead against outside competition.”

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Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/