Flagship Hosts Glittering Abarth Celebrations

LONDON, UNITED KINGDOM – April 7, 2009: Fiat’s central London flagship site was once again transformed into a top reception venue last week (2 April) – this time for a capital city celebration of Abarth.

The flagship, Fiat Marylebone in London’s Wigmore Street, was designed with fashion shows, art exhibitions and evening receptions in mind, as well as having the ability to display a wide range of Fiat cars.

It therefore proved the perfect venue for ‘An evening dedicated to Abarth’, celebrating both the marque’s 60th anniversary and its recent introduction into the capital’s showroom. Just 16 dealerships in the UK sell Abarth high performance models.

More than 100 guests, including Edmund King, President of the AA, and Andrew Humberstone, managing director, Fiat Group Automobiles UK, enjoyed a champagne reception while admiring a stunning collection of classic Abarth racers, along with the brand’s latest offerings, the sporty Abarth Grande Punto and pocket-rocket Abarth 500.

To add to the evening’s sporty theme, guests were invited to compete for fun prizes on an eight-lane Scalextric track and a Ferrari arcade game.

“Our flagship has again proved it is more than capable of holding some fantastic receptions, and this important one – a celebration of Abarth’s work – was no exception. I am delighted the evening was such a success,” says Tony Dittli, managing director, Fiat Marylebone.

The Abarth Grande Punto starts at £13,500 while the Abarth 500 costs £13,600. Both cars can have an exciting esseesse upgrade specified