GreenRoad Wins Fleet World Honours Technology Award
LONDON--GreenRoad, a global pioneer in improving driving behavior, today announced that it has won the Technology Award in the 2009 Fleet World Honours. The trophy was presented at a special ceremony held at the Royal Automobile Club, Pall Mall on Wednesday, May 20th. This award follows GreenRoad’s previous success in the environment category at the Fleet World Awards 2008.
The Fleet World Honours are presented annually to those motor manufacturers, service companies and individuals who have, in the opinion of the judges, achieved the highest possible level of excellence in their sector. The judging panel is chaired by industry professional George Emmerson, who has managed fleets at IBM, NHBC and Black Horse Agencies. Members of the judging panel include Ken Rogers, John Kendall, and Ross Durkin from Fleet World’s editorial team, and fleet manager Jackie Pomfrett. Residual value, maintenance cost and reliability data is also provided by ALD Automotive, Masterlease and ING Car Lease. Market value data is provided by EurotaxGlass, CAP Motor Research and Vehicle Information Publishing.
Commenting on the award, Chairman of Judges George Emmerson said: “GreenRoad SafetyCenterTM uses in-vehicle technology to improve driving behavior in a real and measurable way. It includes real–time, in-vehicle feedback; coaching; web-based reporting; and risk analysis tools. The result is an immediate reduction in crashes, better fuel economy, lower C02 emissions and a reduction in the overall cost of operating vehicles. At a time when businesses are looking for new ways to control fleet operating costs, these are benefits that cannot be overlooked.”
Fleet World editor Ken Rogers commented: “The technology behind the GreenRoad SafetyCenter is extremely clever, but the way in which the management information is presented makes it very easy to use. We have seen several case study reports about the effectiveness of the system, which clearly demonstrate the potential savings - both direct and indirect.”
Commenting on the high level of interest in this year’s awards, Fleet World managing editor, Ross Durkin, said: “Despite the difficult economic conditions, we had a tremendous number of entries in this year’s Fleet World Honours – a sign not only of the significance of the awards themselves, but also of the tremendous level of service, innovation and competition that exist within the fleet industry today. Those who have won can be justifiably proud of their achievement.”
GreenRoad’s service combines patented in-vehicle technology with integrated Web-based applications that continuously rate driving skills and behavior, provide drivers feedback as they drive and sustain behavior improvements through constant reinforcement. Sensors analyze up to 120 separate types of driving events in five categories – speed handling, cornering, lane handling, braking and acceleration. Patented algorithms associate risk with vehicle movement and categories of driving and automatically assess driver safety. Drivers receive in-vehicle feedback in the form of a red-yellow-green LED display. This data feed also automatically updates the online reports and analysis available to drivers and fleet managers via GreenRoad SafetyCenter, a Web portal to reporting, risk analysis and coaching tools.
