Escape to Your Reality This Summer at vwescape.co.uk

MILTON KEYNES, UNITED KINGDOM – June 23, 2009: Over the last 60 years, Volkswagen campers, vans and kombis have become unique style icons, used to escape from our daily routines to the reality of having fun doing what we want in our leisure time.

To celebrate this heritage, Volkswagen has launched a new website, www.vwescape.co.uk to showcase the modern equivalents of these vehicles – the Caravelle people carrier, Transporter kombi and California campervan. The website will also encourage people to share their own personal ‘escapes’, as well as play host to a competition which people can enter to win their own Volkswagen escape in a California, plus much more.

The website includes links to Facebook, YouTube, Flickr and Twitter pages where Volkswagen wants people to show how they escape to reality. This means the time when they’re not working, but doing exactly what they want to do, whether that is surfing or bird watching, spending quality time with friends or family, having a day out at a local attraction, or a longer adventure further afield.

To set a great example, Volkswagen has appointed some sporting brand ambassadors who will be uploading images of themselves in action with their vehicles. These include windsurfer and Olympic medallist Bryony Shaw, professional wakeboarder Matt Crowhurst, and Radio One DJ Jo Whiley.

To bring all this to life, two boldly decorated ‘Escape’ vehicles will be touring the country attending various summer events detailed on the website to show the versatility of the seven-seater Caravelle and California campervan, while at the same time meeting people, seeing how they are having fun, and uploading a host of photos and videos taken along the way.

The first summer event they attended was the Blackheath Bike and Kite Festival in London on 13 and 14 June. This was followed this weekend by the Gold Coast Ocean Festival at Croyde Bay, Devon from 19 to 21 June and will continue with the Cornwall Holiday Beach Hop from 24 to 26 July, with more to come.