Kelley Blue Book Now Part of the Dealix Used Car Quality Lead Network

Editors Note: Until we stop seeing auto dealer ads that proclaim "Under Kelley Blue Book Prices" we will continue to make our consumer viewers aware of the other side of the "book"

REDWOOD CITY, Calif., July 9, 2009; Dealix, a division of The Cobalt Group and an industry leader in automotive sales leads for dealers, dealer groups and manufacturers, announced today that it has signed an agreement with Kelley Blue Book (kbb.com) to offer its classified ad program to the Dealix UsedCars.com Network. Under terms of the agreement, dealers signed up for Dealix's UsedCars.com Leads service will have their inventory presented on kbb.com. which represents a significant addition to the Dealix UsedCars.com Network due to its 12 million visitors monthly.

The Dealix UsedCars.com Network offers dealers the most efficient and risk-free way to get exposure for their pre-owned inventory to the millions of monthly used car buyers who shop at the top independent auto buying sites on the Web, including kbb.com and UsedCars.com. Dealers are only charged when they receive a lead from an auto shopper at a Dealix network site who requests information by email lead or phone call about a specific used car in their inventory.

The advantages dealers get with representation across the Dealix UsedCars.com network include:

  --  Inventory placement on top automotive sites (if the dealer's inventory
      is not already present) with the convenience of a single purchase and
      one account to manage.
  --  Single, consolidated reporting, showing all leads and all exposures
      (including searches and views of vehicle detail pages) across all
      sites.
  --  Consolidated management of phone leads, with Dealix placing a single
      phone number on the dealer's inventory for consistent presentation
      across the network. Dealix's feature-rich call program adds car
      buyers' contact information, including name and address, to phone call
      leads using Dealix CallPost(TM), which creates a fully appended lead
      that is placed directly into the dealers' CRM tool; and, payment
      policies that charge only for phone call leads over 65 seconds in
      length.
  --  A pay only for performance pricing model, whereby dealers are only
      charged for verified phone or email leads when a consumer requests
      more information on a specific vehicle in their inventory.

"Kelley Blue Book and Dealix share a common belief that the most needed value we can deliver to dealers today is a serious car buyer in the form of a high quality lead," said Anna Zornosa, general manager of Dealix and executive vice president of Cobalt. "What we offer dealers is a high-value, pay-for-performance model, whereby they pay only when they receive a quality lead from a car buyer for a specific vehicle in their inventory. By helping dealers lower their customer acquisition costs and avoiding the high-priced subscription fees charged by other classified services, we're offering both dealers and consumers enormous benefits. Quite simply, our model gives dealers the financial breathing room to offer their most competitive prices to car buyers."

"This new strategic agreement greatly strengthens our long-standing relationship with Dealix and enhances the value we jointly bring to their national network of dealers," said Paul Johnson, president and CEO of Kelley Blue Book. "Kbb.com is the first place millions of in-market vehicle shoppers visit each month to begin their vehicle research process, and Dealix provides an essential array of local buying choices through their broad dealer network."

Dealers working with Dealix may have their inventory posted starting July 17, 2009.

About Dealix

Dealix, a division of Cobalt, is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix also represents Edmunds' Premier Dealer Program and powers AOL Autos' and MSN Autos' price quotes. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix's Lead Platform 2009 quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book(R) Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book(R) Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com. Web site: http://www.kbb.com/.

Kelley's Blue Book - Wikipedia

Kelley Blue Book guides were primarily trade publications until 1993 when a consumer edition of Kelley Blue Book was launched. The company began its website service in 1995 and has become one of the most visited automobile related sites in the Internet. Although Kelley Blue Book is now a highly-visited source of vehicle market values by Internet shoppers, KBB.com does not back their pricing valuations with any type of guarantee or consumer protection like Carfax or other companies. Their valuations greatly differ from those of "Black Book", Galves Auto Price List and Manheim trade values, which often causes dissention when auto shoppers negotiate with dealerships for the actual market values of their trade vehicles.

Editors Note: Until we stop seeing auto dealer ads that proclaim "Under Kelley Blue Book Prices" we will continue to make our consumer viewers aware of the other side of the "book"