New Company Hopes to Break the Speed Limit for Sales Within Crowded Private Used Car Market

ForSaleWithWarranty.com(SM) Positions Private Sellers to be More Competitive with Other Used Car Sellers, Dealers

NAPA, Calif., July 14 -- In the world of used auto classifieds, four eye-catching words - For Sale With Warranty(SM) - could lead to sales envy. The creator of the nation's first short-term warranty program dedicated to private sellers seeks to empower sellers with a stronger sales pitch by offering buyers peace-of-mind. ForSaleWithWarranty.com(SM) says the program's strength is that the warranty is affordable, covers the powertrain and can be included in the sale of the used vehicle.

ForSaleWithWarranty.com(SM) offers sellers short-term, unlimited mileage powertrain warranties of 30-, 60- and 90-days. Private sellers sign up for $29.95, choose a plan with a budget-friendly coverage level ranging from $50 to $450. The $29.95 gets sellers started through registration and signed up to receive a Sales Acceleration Kit that includes seller necessities: car-selling tips, ForSaleWithWarranty.com(SM) customized forms, signs, stickers, a personalized Web address and easy step-by-step instructions. In addition to being able to select the plan that best fits their budget, sellers also benefit from paying the balance of the plan only following the sale of their used car, truck or van.

"The For Sale With Warranty(SM) approach turns the current used car sales model on its head. In the current world of private party sales, consumers may have very few points of differentiation beyond satisfying a buyer's desire for a specific price, make, model, color and mileage," said Tony Corallo, president of ForSaleWithWarranty.com(SM). "Being able to market the vehicle with a short-term warranty is a game changer for privately selling a used car."

Just as a home warranty can provide reassurance of avoiding the purchase of a money pit, ForSaleWithWarranty.com(SM) aspires to have consumers recognize For Sale With Warranty(SM) as the sign of a reliable purchase.

"The reason so many buyers turn to a dealership versus a private seller is the fear of buyer's remorse and no corporate entity standing behind a purchase," said Shane Jensen, executive vice president of ForSaleWithWarranty.com(SM). "But, with a warranty from ForSaleWithWarranty.com(SM), we are there at every step of the process. In fact, if a mechanical breakdown occurs during the warranty's term, the buyer just picks a certified repair shop, hands over the warranty paperwork and ForSaleWithWarranty.com(SM) works directly with the repair shop."

In addition to helping sellers make their car, truck or van stand out in a crowd, the program changes the balance of power between private parties and dealers. Currently, consumers have the perception of saving more money by purchasing a used car. ForSaleWithWarranty.com(SM) asserts consumers could save even more - nearly 21 percent - by buying from a private seller than from a dealership. Moreover, the private seller with a short-term warranty becomes more competitive with a dealership.

For more information about available plans please visit ForSaleWithWarranty.com(SM).

About ForSaleWithWarranty.com

ForSaleWithWarranty.com is the first national provider of low-cost, short-term powertrain warranties for private party sellers to include in the sale of their vehicle. The company is based in Napa, California and has a leadership team comprised of auto and insurance industry veterans.