Frankfurt Electrified - Diesel-Touting Europe Plugs In

Washington DC September 15, 2009; The AIADA newsletter reported that when Japan's automakers rolled out gas-electric hybrids, European manufacturers countered that they had a tried-and-true technology that delivered equally good fuel economy: diesels.

But, according to the Detroit News, after having scoffed at battery-powered electric cars, Europeans are now rushing into hybrid and ultra-clean pure electric car technology because of strict emissions rules coming into force.

Their newest models and technology will be on display across the halls of the Frankfurt Motor Show.

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In some cases, European automakers are marrying electric car technology with diesels, as in the case of BMW's Vision EfficientDynamics concept sports car.

France's Renault SA has staked its reputation on becoming a leader in zero-emission electric cars. Chief Executive Carlos Ghosn will unveil four electric show cars, including a tiny one-seater.

Sales prospects are uncertain, however. Norbert Reithofer, chief executive of BMW, said he believes electric vehicles will account for no more than 15 percent of global sales by 2020.

"We believe we're at this tipping point, where if we bring in the right technology at the right price, we'll be able to convince people," said Larry Dominique, vice president of product planning at Nissan North America.

For more on the prevalence of electric cars at this week's Frankfurt auto show,Click Here.