Autoglym News From 2009 SEMA Show

November 3, 2009 -- Autoglym announces a breakthrough in automotive wax technology with the launch of High Definition Wax, taking shine and protection to the next level. A long lasting, high protection wax, High Definition Wax produces unparalleled lustre and depth of shine. The product, previously available only in Europe, will be launched in the North American market at SEMA Show, November 3 – 6, 2009, Las Vegas, Nevada. Over four years of research and development is behind the creation of this product, which is made from a complex blend of durable polymers, Carnauba and microcrystalline waxes, hydrocarbons, and oils. High Definition Wax provides the ultimate in finish and protection for anyone looking for the highest degree of shine.

“We’ve spent years working on this product to make it the best possible solid wax the car care market has seen to date,” said Paul Caller, Autoglym CEO. “It is one of the most significant new retail products we have ever launched.” Mark Shore, Vice President, Sales & Marketing, Autoglym USA, goes on to say, “This product has been developed to a no-expense-spared formula, and will produce an unparalleled show-winning shine with durability to match.”

In durability tests conducted against competing waxes, High Definition Wax proved to protect a vehicle’s surface six times longer. That is equivalent to about 50 washes, compared to the average 8 washes! High Definition Wax has also received critical acclaim by European press and automotive experts alike.

With High Definition Wax, treated paintwork will display an exceptionally high gloss combined with excellent durability and resistance to everything nature and man can throw at it, including contaminants such as salt, detergents, UV light, acid rain, and industrial fallout. Autoglym’s first solid wax for the retail market, High Definition Wax is free of all harsh abrasives, water and emulsifiers and is suitable for all types of paints. Elegantly packaged, it comes as a complete kit, which includes wax, two applicators, and a specially-developed microfibre cloth, at an MSRP of $49.99. High Definition Wax delivers excellent value for consumers, as its proven durability requires fewer applications in between car washes.

Product Availability

High Definition Wax and other Autoglym products will be available at Wal Mart and Canadian Tire in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com.

About Autoglym

Established in 1965, Autoglym developed a reputation for high quality products in the world of automotive care and valeting. The result of over 40 years research and development, Autoglym’s extensive, award- winning range of over 50 retail products combine ease of use, value and reliability with the brand’s inherent quality and professional performance. Throughout the world, vehicle manufacturers and distributors, bodyshops, valeting companies, transport operators and motorists trust Autoglym above all others.

Autoglym holds Royal Warrants for Her Majesty The Queen and H.R.H. The Prince Of Wales and is approved by some of the world’s most prestigious automotive brands, including Aston Martin, Bentley and Jaguar.

A CAR CARE REVOLUTION IN THE PALM OF YOUR HAND

November 3, 2009 -- A trail-blazing new product launched today at SEMA Show will revolutionize car care for motorists, car enthusiasts and professional valeters. Autoglym’s ‘Perfect Palm’ is a lightweight, ergonomic device for the application of cleaning and polishing products, which ‘self-grips’ to the fingers of the hand, delivering exceptional performance with minimum physical effort. This amazing new device is designed to enhance the performance of a wide range of Autoglym products, including Super Resin Polish, Instant Tyre Dressing, Leather Care Cream and others.

The Perfect Palm concept, in development since 2004, is available in two versions. The Perfect Palm Applicator (red) features a foam pad, which evenly and efficiently delivers cleaning products to a car’s bodywork, glass or upholstery. The surface of the Perfect Palm Microfibre (blue) leaves an exceptional streak- and smear-free finish. For the moment, only the Perfect Palm Applicator (red) will be available for purchase at Wal Mart, Canadian Tire or by calling Autoglym at 305-266-3887 ext 202.

The durable, malleable Perfect Palm devices are covered by 34 UK patent applications and four international applications into all major global markets including the U.S..

“These two new Perfect Palm products will help our customers – whether once-a-month car washers, serious car enthusiasts or professional valeters – to enjoy maximum performance from our car care range with far less physical effort,” comments Paul Caller, Autoglym’s CEO. “In common with so many revolutionary ideas, the concept is very simple and the two devices are extremely intuitive to use. Customers will soon wonder how they ever cleaned cars without them!”

Ergonomic shape for minimal effort

The Perfect Palm device lightly and securely grips the user’s fingers, requiring no effort to keep it attached as an almost seamless extension of the fingers and palm. Weighing just 12 grams (.4 oz.), it will fit 97 per cent of American adults and fits both left and right hands. With no effort required to hold the device, it minimizes the fatigue of the forearm and hand during car cleaning. As the Perfect Palm devices can also be flipped over and worn on the back of the hand, they also make access to awkward-to-reach areas – such as the lower interior windshield surface – almost effortless. By eliminating the need to grip a product-soaked cloth, the Perfect Palm device acts as a barrier between the user’s skin and the cleaning product and provides padded protection from the vehicle’s surfaces.

Efficient, even and economical application of the car care product During the development process of the Perfect Palm Applicator, a vast array of foam types were evaluated before the final selection was made. The foam’s specific properties ensure an optimum amount of the cleaning product – usually less than would be applied using a cloth – is released onto the surface of the vehicle. And, without creases or folds, the foam delivers a perfectly even application of the product across the entire surface.

Streak-free finish

The surface layer of the Perfect Palm Microfibre is a high-quality premium weave fibre that achieves a perfect finish on bodywork or glass, and ensures an even, protective sheen on interior dashboard and panels. Without the creases and folds of a cloth, it also eliminates unsightly streaks and smears from the resulting finish.

Availability

Autoglym’s Perfect Palm devices are available at Wal Mart and Canadian Tire or by calling Autoglym at 305-266-3887 ext 202 for a recommended retail price of $9.99 each. New retailers are being added every day. Visit www.autoglym.com/perfectpalm for more information on the Perfect Palm range.

About Autoglym

Established in 1965, Autoglym developed a reputation for high quality products in the world of automotive care and valeting. The result of over forty year’s research and development, Autoglym products combine ease of use, value and reliability with excellent aftersales service. Throughout the world, vehicle manufacturers and distributors, body shops, valeting companies and transport operators trust Autoglym above all others.

AUTOGLYM’S SHORTCUT TO A SHOWROOM SHINE

November 3, 2009 -- Autoglym has launched Rapid Detailer, an easy-to- use spray-on solution that removes light soiling, restores showroom shine and adds a layer of protection to vehicle bodywork, plastics and glass. Priced at an MSRP of $13.49, Rapid Detailer can quickly give added depth of gloss to a just-cleaned car, or be used between washes to bring a vehicle back to tip-top condition.

Safe for use on all paint types, the environmentally-friendly, water- based Rapid Detailer is extremely easy to apply and remove, making light work of fingerprints and dust. It instantly refreshes shine and prolongs water beading. Unlike other detailers that can leave a greasy, slippery finish, Rapid Detailer wipes off easily to reveal a dry, shiny, and protected surface.

“No matter how well a vehicle is polished and waxed, it is inevitable that through short drives or even just sitting in the driveway, light soiling will accumulate on the bodywork,” explains Autoglym CEO, Paul Caller. “Rapid Detailer is ideally suited for frequent use between periods when a coat of fully protective wax or polish is applied.”

Product Availability

Autoglym’s Rapid Detailer as well as other Autoglym products will be at retail outlets nationwide in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com. About Autoglym

CUSTOM WHEEL CLEANER LEAVES ALLOY WHEELS SPARKLING

November 3, 2009 -- Fast, safe and effective wheel cleaning is now a reality for American motorists following the launch of Custom Wheel Cleaner, developed by Britain’s leading car care specialist, Autoglym. Motorists using Custom Wheel Cleaner will be able to quickly and easily restore filthy wheels to their original showroom shine. The product’s special blend of surfactants, solvents and alkalis work together to loosen corrosion, dissolve baked-on brake dust and eat through road grime.

“Our company has over 40 years experience in producing premium products with exceptional performance,” comments Paul Caller, Autoglym CEO. “Cleaning wheels is one of the toughest tasks in car care, but Autoglym’s Custom Wheel Cleaner makes it, quick, easy and safe”. Priced at an MSRP of $8.49, the simple-to-use spray is applied to wheels in a light foam, thanks to its specially designed trigger nozzle. This ensures that the solution stays on the surface of the wheel to do its job, instead of running onto the tire and driveway. For stubborn grime, the orange-scented foam can be worked harder using a wheel brush to agitate the dirt. This brushing, combined with the loosening effect of the surfactants, speeds up car washing. “Alloy wheels are often one of the most expensive add-ons to a car, so it makes sense to keep them in tip-top condition,” continues Caller. “The non-aggressive formulation of Custom Wheel Cleaner is ideal for frequent use to prevent the build-up of potentially damaging contaminants.”

Due to its acid-free formulation Custom Wheel Cleaner can be safely used on all types of alloy wheel including polished, anodized, painted and lacquered finishes. The product’s surfactants are biodegradable, meaning its environmental credentials are as spotless as the wheels it is used on.

Product Availability

Autoglym’s Custom Wheel Cleaner as well as other Autoglym products will be available at retail locations nationwide in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com.

About Autoglym

AUTOGLYM INSTANT TYRE DRESSING REVIVES TIRES TO MAKE THEM GOOD AS NEW

November 3, 2009 -- American motorists can now treat their tires to a protective dressing that gives weathered sidewalls a good-as-new appearance. Dirty and faded tires can spoil the appearance of an otherwise clean and shiny car. Autoglym’s Instant Tyre Dressing is the fastest and easiest way to clean, restore and protect tires while preserving their ‘as new’ appearance.

“Tires are often overlooked in the car care regime but should receive the same attention as the bodywork and interior to give an impressive overall result,” comments Paul Caller, Autoglym CEO. “Instant Tyre Dressing is quick and easy to apply and provides much needed protection to tires, while also raising the appearance of a clean car to showroom standards.”

Developed in 1994 and subject to Autoglym’s ongoing process of product perfection, Instant Tyre Dressing is trusted around the world for its outstanding ability to transform tires from shabby to stunning. It is now available in select retail stores across the United States for MSRP $8.79.

Instant Tyre Dressing contains durable polymer silicone protectants, which produce the long-lasting, weatherproofing characteristics that make it a must-have for every car care enthusiast. Applying the spray to the tire and allowing it to dry naturally will result in a clear gloss sheen, while a matte finish is achieved by removing surplus product before it dries. When applied with a cloth, the multi-purpose formula also cleans lightly-soiled tire sidewalls with a quick wipe.

Product Availability

Autoglym’s Instant Tyre Dressing as well as other Autoglym products will be available at retail locations nationwide in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com.

About Autoglym

AUTOGLYM VINYL & RUBBER CARE TRANSFORMS AUTO TRIM

November 3, 2009 -- New to American motorists, Autoglym’s Vinyl & Rubber Care cleans, beautifies and protects auto rubber trim and plastics. A multi-purpose spray-on product, Vinyl & Rubber Care from leading British car-care specialist, Autoglym, is used around the world by professional valeters, car enthusiasts and everyday motorists alike to treat interior and exterior plastics, trim and often- forgotten but all-important rubber seals.

Priced at an MSRP of $8.49, Vinyl & Rubber Care is engineered for ease- of-use, without any compromise in quality or performance. It gently cleans plastics, vinyl and rubber, and leaves a pristine finish coupled with a tough and flexible protective barrier.

“For any discerning motorist who likes to go beyond a simple bucket- and-sponge wash, Vinyl & Rubber Care is a versatile product that protects plastic, vinyl and rubber surfaces and leaves a clean, attractive, subtly fragranced finish,” says Paul Caller, CEO of Autoglym. “Along with a high-quality polish for the paintwork, it is one of the first products we would recommend for the enthusiast’s car- care collection.”

For the interior surfaces of the car, the handy spray-on formulation creates an anti-static barrier that resists dust, moisture, staining and the long-term damaging effects of the sun’s UV rays. Leaving a fresh citrus fragrance, it can be used on dashboards, instrument panels, door facings, vinyl and leather upholstery and on rubber door seals. Vinyl & Rubber Care leaves a low-sheen finish if wiped dry immediately after application, or a high-gloss result if allowed to dry before being buffed.

On the car’s exterior, Vinyl & Rubber Care leaves a flexible, moisture- repellent protective finish on trim, vinyl roofs and on those all- important window and trunk rubber seals that are especially vulnerable to degradation. The product’s silicone content enhances water repellence and prevents moisture build-up, and in extremely cold conditions, using the product on door seals can prevent them freezing shut. It is also used by perfectionists to provide the final touch to a freshly-cleaned engine bay.

Product Availability

Autoglym’s Vinyl & Rubber Care as well as other Autoglym products will be available at retail locations nationwide in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com.

About Autoglym

Autoglym to Provide Car Care Products for Nitto Tire United States Touring Car Championship (USTCC) Safety Car in 2010

November 3, 2009 – Starting in 2010, Autoglym will be the official car care provider for the Nitto Tire United States Touring Car Championship Safety Car during the 2010 racing season. The 2010 Kia Soul sport, enhanced by Gogogear Racing, will be detailed to perfection before, during and after every race using the best of Autoglym premium car care products, including Super Resin Polish, Rapid Detailer, High Definition Wax and Perfect Palm Applicator.

The safety car will make its debut at SEMA Show 2009 in Las Vegas, November 3 - 6, at the Kia Motors booth (No. 10703). USTCC is modeled after the fabulous touring car races of Europe. Cars are production- based sedans, coupes and hatchbacks with chassis and suspensions that have been modified for maximum performance. The Kia Soul Safety Car will be at most USTCC races during the 2010 racing season as well as at various auto shows and events throughout the year. For the complete schedule, please visit www.ustcc.com. Autoglym will also exhibit at SEMA Show at booth 21320.

“We are very excited to provide the USTCC with Autoglym products for their 2010 Safety Car,” said Paul Caller, Autoglym CEO. “What a better way for Autoglym to dive into American culture than by participating in a favorite American pastime – racing! With Autoglym, you can be sure that the safety car will look perfect – from the paint, to the tires to the glass – every part of the vehicle will have a winning look!”

Endorsed by Leading Motor Manufacturers & Members Two British Royal Households

More than twenty motor manufacturers use Autoglym products in manufacturing or presentation processes including Jaguar Cars, Aston Martin, Bentley, Rolls Royce, and other important marques. Autoglym products also hold two prestigious Royal Warrants, a mark of recognition to individuals or companies who have supplied goods or services for at least five years to HM The Queen and HRH The Prince of Wales. Autoglym is currently the only car care company to have been granted two Royal Warrants of Approval.

Product Availability

Autoglym products will be available at retail locations nationwide in 2010 or by calling Autoglym at 305-266-3887 ext 202. New retailers are being added every day. For more information, please visit www.autoglym.com .

About Autoglym