Jaguar Announces Launch of R Performance Academy

High Performance Driving Academy Allows Customers to Satisfy Their Need for Speed

MAHWAH, N.J., Nov. 9 -- For some, a day at the track driving the fastest Jaguar with some of the world's most renowned driving instructors is a dream. For those lucky buyers of a 2010 Jaguar XKR or XFR, it will be a reality. Jaguar Cars announced today the launch of its R Performance Academy, beginning December 1, with a session at one of America's premier racing facility, the Homestead Miami Speedway, which features 2.21 miles of challenging asphalt and 14 turns that provide a rewarding challenge to even the most experienced racers.

The R Performance Academy is complimentary with the purchase of a 2010 XFR, the ultimate Jaguar sports sedan, or 2010 XKR, the new generation of Jaguar's sports coupe, and offers an exhilarating, experiential adventure for the ultimate auto enthusiast. Both the XFR and XKR are powered by a supercharged, 510-hp V8 engine, and boast accelerations from 0 - 60 in 4.7 and 4.6 seconds, respectively. The Academy is designed to help drivers explore the capabilities of these special automobiles and develop the skills and techniques needed to safely experience their high-performance dynamics.

"Our all-new R Performance Academy was specially developed to ensure that our customers can responsibly enjoy the full potential and incredible capabilities of the dynamic XFR and XKR," said BJ Colaric, General Manager, Sales Operations for Jaguar Cars. "The security of having a world-class professional driving instructor by your side on an enclosed, high-speed track creates the perfect setting for both education and appreciation."

The experience begins with a reception the night before the driving day where coaches will explain the program and share some of their racetrack experiences. The next day, guests arrive at the track bright and early for a driver orientation and a full day of driving in Jaguar R Performance Academy cars. The lessons learned on the racetrack are made relevant to everyday, real world driving by the instructors and will leave Jaguar owners more aware of their vehicles' abilities and feeling more confident behind the wheel. This program features unique and exciting driving activities:

  --  maximum acceleration using various Jaguar Drive Control settings
  --  braking - and experiencing complete ABS stopping
  --  emergency lane changes
  --  Dynamic Mode and DSC Off mode handling
  --  cornering
  --  autocross (slalom course)

  --  full laps at speed with driving coach and hot laps with racing drivers

In 2010, the Academy will visit various tracks, including the Las Vegas Motor Speedway, Monticello Motor Club in Monticello, New York and the Auto Club Speedway in Fontana, CA, among others, on a quarterly basis. Invitations to attend this unforgettable driving adventure were distributed nationwide to 2010 XKR and XFR customers who purchased a 2010 XFR or XKR through September. To learn more about the all new R Performance Academy, visit www.jaguarperformanceacademy.com.

About Jaguar

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.