Kia Forte named 'Car of the Year' by NADAguides.com at LA Motor Show

SYDNEY – December 10, 2009: Kia Motors America (KMA) has announced that the recently launched Kia Forte (known as 'Cerato' in Australia) has been named 'Car of the Year' by NADAguides.com, a well-respected online automotive source. The announcement comes on the heels of being named 'Car of the Month' for August by the same consumer resource for its attractive styling, value and extensive list of class-leading features.

"Consumers as well as dealers have come to recognize the Kia Motors brand for having attractively designed and priced vehicles with impressive fuel efficiency and a long list of standard safety features all backed by an industry-leading warranty; the all-new Forte and Forte Koup are no exceptions," said Michael Sprague, Vice President, Marketing at Kia Motors America . "Forte is a very strong contender in the popular compact segment and has definitely helped us continue to raise our brand awareness."

The editors at NADAguides.com carefully review the vehicles previously chosen as 'Car of the Month' to select the most deserving as 'Car of the Year.' To be eligible, vehicles must be new for the model year and have a combination of impressive styling, fuel efficiency, low price point and cost of ownership.

"Not many cars can boast a full package when it comes to design features, price, performance and fuel economy, but the Forte leaves a lasting impression with all that and more," said Michael Caudill, automotive expert for NADAguides.com.

The NADAguides.com 'Car of the Month' program aims to provide consumers with useful commentary, information and reviews on available new cars, trucks and SUVs, and showcases vehicles that offer impressive fuel economy, safety features and amenities. The complete list can be found at www.nadaguides.com.