Toyota's NAIAS Exhibit to Feature Next-Generation 'Green' Technology Through Interactive Displays, Vehicles

DETROIT, Jan. 6, 2010 -- Toyota is presently constructing an exhibit for the 2010 North American International Auto Show (NAIAS) that showcases its environmental leadership, through interactive displays, futuristic concept vehicles and related technologies.

Toyota's 23,500-square-foot exhibit will demonstrate the automaker's acuity in hybrid vehicle technology and innovation in all areas of advanced future technology. Featured vehicles include the small FT-EV II concept, which debuted at the recent Tokyo Motor Show, and a Toyota Prius Plug-in Hybrid Vehicle (PHV) which is presently being field tested in select markets around the world. The exhibit, constructed with significant quantities of recycled and repurposed materials, will also serve as center stage for a new dedicated hybrid concept vehicle making its world debut at NAIAS on Jan. 11.

"This exhibit makes a strong statement about our environmental pursuits, now and in the future," said Donna Walter, Auto Show Exhibits Manager at Toyota Motor Sales, U.S.A., Inc. "Innovation is driving our industry and visitors will marvel at how quickly automobiles are evolving in areas of fuel efficiency, safety and comfort."

As for interactive features, Toyota will have a cut-away view of the 2011 Toyota Sienna's segment-leading, four-cylinder engine. Other up-close-and-personal items include: a Prius Solar Moonroof Display, a Telematics Kiosk, and the ever-popular Toyota Live studio, located in the heart of the exhibit. Motorsports fans will also have a chance to view the NASCAR Camry Hybrid Pace Car, the first hybrid ever charged with pace car duties in the revered racing series.

Toyota will showcase its popular product lineup in four distinctive areas - all-new vehicles, such as the Sienna; small cars, large cars, and trucks/SUVs.

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs nearly 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009. For more information about our company, please visit http://www.toyota.com/, http://www.lexus.com/, and http://www.scion.com/.