New Audi A1: An All-Around Successful Design: Episode 4 - VIDEO FEATURE


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Audi moves into subcompact segment for first time with A1

• New design: The shoulder line appears to clasp the A1
• The color-contrasted roof arch is an important distinguishing feature

Episode 4 in a multi-part video series on the design and production of the new Audi A1


INGOLSTADT - January 22, 2010: The new Audi A1 is dedicated to emotional design, as two details on the body make abundantly clear.

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Jürgen Löffler, exterior designer
First, the shoulder line, also known as the tornado line, has been very subtly redesigned so that for the first time it encompasses the entire car. Second, the new color-contrasted roof arch gives the silhouette of the A1 an entirely new shape and is simultaneously a distinctive detail for customizing the car.

This is new: For the first time ever, the shoulder line wraps completely around an Audi model like a clasp. It begins up front with the single-frame grille, extends over the front lights and the side to the tail lights and the rear hatch. “The shoulder line is the most important design element of the A1. The clear separation between the front, side, and rear has been eliminated to produce a holistic sculpture,” says Jürgen Löffler, exterior designer of the Audi A1.

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“This detail is best explained with reference to a track and field athlete. The more muscular and broader the shoulders of a 100-meter sprinter, the more solid his or her starting position. The broad shoulders of the A1 likewise give it a powerful road stance.”

Another important design characteristic for the silhouette of the A1 is the color-contrasted roof arch, which begins in the A-pillar, runs above the side windows and ends at the rear of the car. “The contrasting roof arch traces the roofline of the A1 when viewed from the side. This is something new that we are doing here for the A1,” says Löffler.

“The windshield is a bit more upright; the rear window, on the other hand, is more inclined and flowing, giving the car a very sporty and dynamic appearance.” The contrasting roof line is an important feature for customizing the A1. Customers will be able to order the roof arch in a variety of colors, regardless of the body color of the car.

CLICK HERE to go back and watch previous episodes

CLICK HERE to watch Episode 5 - Quality with no compromise


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