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Toyota Reports January 2010 Sales


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SEE ALSO: 2010 Toyota Model Specs, Prices and Reviews


SEE ALSO: 2010 Lexus Model Specs, Prices and Reviews
SEE ALSO: 2010 Scion Model Specs, Prices and Reviews

TORRANCE, Calif., Feb. 2, 2010 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales of 98,796 vehicles, a decrease of 8.7 percent over last January, on a daily selling rate basis.

The Toyota Division posted January sales of 83,279 units, a decrease of 12 percent over the same period last year. On January 26, Toyota suspended sales of the eight models involved in the accelerator pedal recall, impacting the Division's January sales. The eight models represented more than 60 percent of Toyota inventory.

The Lexus Division reported January sales of 15,517 units, an increase of 14.2 percent over the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 52,616 units, a decrease of 5 percent from last January. Passenger car sales were led by Corolla with sales of 17,121 units for the month. Camry and Camry Hybrid posted combined January sales of 15,792 units. The Prius mid-size gas-electric hybrid posted January sales of 8,484 units. Venza reported sales of 3,564 units for the month.

Toyota Division light trucks posted sales of 30,663 units in January. Light truck sales were led by the RAV4 compact SUV with January sales of 7,894 units, up 6.4 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 4,478 units for the month. The all-new 4Runner reported January sales of 3,006 units, up 2.1 percent over the year-ago month. The Tundra full-size pickup recorded monthly sales of 3,904 units for the month. The Tacoma mid-size pickup reported sales of 6,747 units for the month.

Scion posted January sales of 3,035 units. The xB urban utility vehicle led the way with sales of 1,386 units. The tC sports coupe posted January sales of 858 units. The xD reported sales of 791 units for the month.

Lexus Division

Lexus reported passenger car sales of 8,018 units, up 19.9 percent over the year-ago month. Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 2,923 units, up 6.6 percent over the same period last year. The HS 250h luxury hybrid sedan recorded January sales of 1,247 units.

Lexus light trucks recorded sales of 7,449 units, up 8.7 percent over 2009. Lexus sales were led by the RX, which posted combined January sales of 5,688 units. The RX 450h posted sales of 1,016 units. The all-new GX mid-size luxury utility vehicle reported sales of 1,529.

TMS Hybrids

TMS posted January sales of 12,190 hybrid vehicles, up 11.2 percent over the same period last year. Toyota Division posted sales of 9,877 hybrids for the month. Lexus Division reported sales 2,313 hybrids in January.

There were 24 selling days this month, compared to 26 selling days last January.

                             TOYOTA  RETAIL  SALES                          
                           (INCLUDES FLEET & HAWAII)                        
                                 January, 2010                              
                                                                            
                                                         -- CALENDAR YEAR  
                                 -- CURRENT MONTH --          TO DATE --    
                                                DSR %                  DSR %
                                 2010     2009  CHG     2010     2009    CHG
                                 ----     ----  ---     ----     ----    ---
                                                                            
  YARIS                         3,676    4,440  -10.3  3,676    4,440  -10.3
  COROLLA                      17,121   19,238   -3.6 17,121   19,238   -3.6
  CAMRY                        15,792   20,782  -17.7 15,792   20,782  -17.7
  VENZA                         3,564    1,394  177.0  3,564    1,394  177.0
  AVALON                          944    2,119  -51.7    944    2,119  -51.7
  PRIUS                         8,484    8,121   13.2  8,484    8,121   13.2
  SCION xB                      1,386    1,715  -12.4  1,386    1,715  -12.4
  SCION tC                        858    1,241  -25.1    858    1,241  -25.1
  SCION xD                        791      967  -11.4    791      967  -11.4
  TOTAL TOYOTA DIV.                                                         
   PASS. CAR                   52,616   60,017   -5.0 52,616   60,017   -5.0
  -----------------            ------   ------   ---- ------   ------   ----
  ES                            2,923    2,971    6.6  2,923    2,971    6.6
  HS                            1,247        0    N/A  1,247        0    N/A
  LS                            1,092      904   30.9  1,092      904   30.9
  SC                               24       73  -64.4     24       73  -64.4
  GS                              529      898  -36.2    529      898  -36.2
  IS                            2,203    2,400   -0.6  2,203    2,400   -0.6
  TOTAL LEXUS                                                               
   PASS. CAR                    8,018    7,246   19.9  8,018    7,246   19.9
  -----------                   -----    -----   ----  -----    -----   ----
  TOTAL TOYOTA                                                              
   PASS. CAR                   60,634   67,263   -2.3 60,634   67,263   -2.3
  ------------                 ------   ------   ---- ------   ------   ----
  SIENNA                        2,582    6,526  -57.1  2,582    6,526  -57.1
  RAV4                          7,894    8,034    6.4  7,894    8,034    6.4
  FJ CRUISER                    1,263    2,596  -47.3  1,263    2,596  -47.3
  4RUNNER                       3,006    3,191    2.1  3,006    3,191    2.1
  HIGHLANDER                    4,478    5,757  -15.7  4,478    5,757  -15.7
  LAND CRUISER                    145      157    0.1    145      157    0.1
  SEQUOIA                         644    1,592  -56.2    644    1,592  -56.2
  TOTAL SUV                    17,430   21,327  -11.5 17,430   21,327  -11.5
  ---------                    ------   ------  ----- ------   ------  -----
  4X2 TACOMA                    3,236    3,910  -10.3  3,236    3,910  -10.3
  4X4 TACOMA                    3,511    3,709    2.6  3,511    3,709    2.6
  TOTAL TACOMA                  6,747    7,619   -4.1  6,747    7,619   -4.1
  TUNDRA                        3,904    7,076  -40.2  3,904    7,076  -40.2
  TOTAL PICKUP                 10,651   14,695  -21.5 10,651   14,695  -21.5
  TOTAL TOYOTA DIV.                                                         
   LT TRUCK                    30,663   42,548  -21.9 30,663   42,548  -21.9
  LX                              282      328   -6.9    282      328   -6.9
  GX                            1,529      628  163.8  1,529      628  163.8
  RX                            5,688    6,520   -5.5  5,688    6,520   -5.5
  TOTAL LEXUS                                                               
   LIGHT TRUCK                  7,499    7,476    8.7  7,499    7,476    8.7
  ------------                  -----    -----    ---  -----    -----    ---
  TOTAL TOYOTA                                                              
   LIGHT TRUCK                 38,162   50,024  -17.4 38,162   50,024  -17.4
  ------------                 ------   ------  ----- ------   ------  -----
  TOTAL TOYOTA DIV.            83,279  102,565  -12.0 83,279  102,565  -12.0
  TOTAL LEXUS                  15,517   14,722   14.2 15,517   14,722   14.2
  -----------                  ------   ------   ---- ------   ------   ----
  TOTAL TOYOTA                 98,796  117,287   -8.7 98,796  117,287   -8.7
  MEMO:                                                                     
  DOM. COROLLA                 16,293   14,448   22.2 16,293   14,448   22.2
  DOM. CAMRY                   15,572   20,316  -17.0 15,572   20,316  -17.0
  DOM. RAV4                     1,916      322  544.6  1,916      322  544.6
  DOM. HIGHLANDER               2,524        0    N/A  2,524        0    N/A
  DOM. PICKUP                  10,651   14,695  -21.5 10,651   14,695  -21.5
  DOM. RX                       4,245    4,850   -5.2  4,245    4,850   -5.2
                                                                            
  SELLING DAYS                     24       26            24       26       
  ------------                    ---      ---           ---      ---

  TOYOTA DIV. IMPORT CAR       16,243   21,740  -19.1 16,243   21,740  -19.1
  LEXUS IMPORT CAR              8,018    7,246   19.9  8,018    7,246   19.9
  TOYOTA DIV NA BUILT CARS     36,373   38,277    2.9 36,373   38,277    2.9
  TOTAL TOYOTA CARS            60,634   67,263   -2.3 60,634   67,263   -2.3
                                                                            
  TOYOTA DIV. IMPORT LT TRUCK  12,346   19,413  -31.1 12,346   19,413  -31.1
  LEXUS IMPORT LT TRUCK         3,254    2,626   34.2  3,254    2,626   34.2
  TOYOTA DIV NA BUILT LT
   TRUCK                       18,317   23,135  -14.2 18,317   23,135  -14.2
  LEXUS NA BUILT LT TRUCK       4,245    4,850   -5.2  4,245    4,850   -5.2
  TOTAL TOYOTA LT TRUCK        38,162   50,024  -17.4 38,162   50,024  -17.4
  ---------------------        ------   ------  ----- ------   ------  -----
                                                                            
  SPORT UTILITY VEHICLES       23,666   26,207   -2.2 23,666   26,207   -2.2
     Memo: Lexus Sport 
      Utility                   7,499    7,476    8.7  7,499    7,476    8.7
                                                                            
  SMALL VANS                    2,582    6,526  -57.1  2,582    6,526  -57.1
  PICKUPS                      10,651   14,695  -21.5 10,651   14,695  -21.5
                                                                            
  -------------------------    ------   ------   ---- ------   ------   ----
  * NORTH AMERICAN BUILT VEHICLES                                           
  COROLLA                      16,293   14,448   22.2 16,293   14,448   22.2
  CAMRY                        15,572   20,316  -17.0 15,572   20,316  -17.0
  VENZA                         3,564    1,394  177.0  3,564    1,394  177.0
  AVALON                          944    2,119  -51.7    944    2,119  -51.7
  SIENNA                        2,582    6,526  -57.1  2,582    6,526  -57.1
  RAV4                          1,916      322  544.6  1,916      322  544.6
  HIGHLANDER                    2,524        0    N/A  2,524        0    N/A
  PICKUP                       10,651   14,695  -21.5 10,651   14,695  -21.5
  SEQUOIA                         644    1,592  -56.2    644    1,592  -56.2
  RX                            4,245    4,850   -5.2  4,245    4,850   -5.2
  TOTAL                        58,935   66,262   -3.6 58,935   66,262   -3.6
  N.A. VEHICLES % OF TOTAL       59.7%    56.5%         59.7%    56.5%      
                                                                            
  SELLING DAYS                     24       26            24       26       
  DSR = DAILY SELLING RATE                                                  
  ------------------------        ---      ---           ---      ---