The Dodge Car Brand Dares Consumers to be the Master of their own Face

• 'Super Beard' contest kicks off in tribute to 'Man's Last Stand' Super Bowl advertising spot

• Contestants are challenged to grow a 'super beard' during six-week contest; photos posted and judged via the Dodge Car Brand Facebook page

• Grand prize weekend for two to a 2010 Dodge Motorsports race of choice

AUBURN HILLS, MI - February 8, 2010: Who says you shouldn't grow a beard? Grow one because you want to, grow one because you can! Be the master of your own face - the Dodge Car Brand dares you to take a stand. The "Super Beard" contest started on Sunday, Feb. 7, on the Dodge Car Brand Facebook page. The contest runs Feb. 7 - March 21.

"Super Beard is a unique and fun way to connect with potential and existing Dodge Car Brand customers through social media outlets like Facebook," said Ralph Gilles, President and Chief Executive Officer - Dodge Car Brand, Chrysler Group LLC. "The contest aligns perfectly with the fun loving attitude and spirit of the Dodge consumer, and gives us an excellent opportunity to showcase the brand's new perspective and desire to have a more direct conversation with its most passionate customers."

Participants in the Super Beard contest are encouraged to grow the biggest super beard they can within a six-week time period. Contestants may join the contest at any time by uploading a "clean shaven" photo. Each contestant is required to upload a minimum of two photos in order to be eligible to win. Contestants are able to upload up to six photos to share with their friends to encourage voting.

Prizes include:

1. Voters' Choice Round - Grand Prize (1), public voting determines the Grand Prize winner whose photographs received the most votes.
- Prize: Weekend for two to a 2010 Dodge Motorsports race of choice

2. Judges' Choice Round - Honorable Mention Prizes (2), a panel of judges consisting of Dodge Car Brand employees will review and select two honorable mention prize winners whose photographs best portray the contestant's growth of a beard. Judging is based on overall quality, appearance, creativity, quality of facial hair, originality, skill and content.
- Prize: SRT Track Experience Gift Certificates

3. Weekly Sweepstakes Prizes - Voters are automatically eligible to win a weekly prize (6) simply by casting their vote. Voters may receive a maximum of one weekly sweepstakes entry each calendar day by voting on three individual photographs. - Prize: Dodge Prize Pack

The Super Beard contest pays tribute to the all-new Dodge Charger R/T commercial "Man's Last Stand." Whether he's walking the dog at 6:30 a.m., eating more fruit, putting the toilet seat down or watching vampire TV shows with his significant other, "Man's Last Stand" offers an inside look at the lengths men will go to in order to drive the car they want. The all-new 60-second spot, featuring the 2010 Dodge Charger R/T, aired during the second quarter of the Super Bowl on Sunday, Feb. 7.

Through the new commercial, the Dodge Car Brand begins to re-establish its commitment to consumers who love driving expressively designed vehicles that serve as a form of self expression and are exhilarating to drive, while informing all viewers that the Dodge brand has a renewed energy and focus.

The Super Bowl ad can be seen at www.Dodge.com. It was produced and created by the Dodge Car Brand's agency of record, Wieden+Kennedy from Portland, Ore.

Voters and contestants can follow the Super Beard contest at: www.Facebook.com/Dodge.com www.Dodge.com