BMW at the 2010 Geneva Motor Show - COMPLETE VIDEO

SEE ALSO: 2010 Geneva Motor Show Press Pass Coverage: Video and Text

GENEVA - March 3, 2010: A thoroughly updated and upgraded range of models combining unique driving pleasure with outstanding efficiency – this is what premium car maker BMW proudly presented at the 80th Geneva Motor Show 2010. New models in numerous segments, an even wider range of power units combining outstanding performance with enhanced efficiency, plus fascinating concepts for the powertrain of the future clearly prove the unique innovative power of the brand.

One of the absolute highlights at the 2010 Geneva Show is the world debut of the new BMW 5 Series Sedan. At the same time the public will experience the new BMW X5 as well as the new BMW 3 Series Coupé and the new BMW 3 Series Convertible for the first time in Geneva from 4 – 14 March 2010.

The innovations presented in Geneva in the area of drivetrain technology are likewise more versatile and future-oriented than ever before, BMW EfficientDynamics serving both in BMW’s current production models and in the medium and long term to offer an even higher standard of all-round efficiency. New engines in the BMW 1 Series and the BMW 3 Series, in the BMW X models and the BMW Z4 ensure a further optimised balanced of driving pleasure and fuel economy.

Click PLAY to watch the complete BMW Press Conference

Directly before the market launch of the BMW ActiveHybrid X6 and the BMW ActiveHybrid 7, BMW is presenting a concept car in Geneva offering a further outlook at this drive concept again in typical BMW style: The BMW Concept 5 Series ActiveHybrid comes with the next generation of BMW ActiveHybrid technology, an even more efficient combination of the combustion engine and the electric motor providing a truly unique driving experience. For the first time a straight-six power unit operating in conjunction with electric drive ensures an even higher standard of efficiency with driving pleasure enhanced to a level never seen before.

The 2010 Geneva Motor Show also provides the appropriate setting for the European debut of the BMW Concept ActiveE. Based on the BMW 1 Series Coupé, this concept car comes with all-electric drive and innovative electric storage technology optimising both the range the car is able to cover as well as its supreme standard of functionality. The BMW Concept ActiveE thus combines emission-free motoring with four seats and luggage capacity of approximately 200 litres. With its agility and driving pleasure so typical of the brand, the car offers all the electro-mobility one would expect of a trendsetter like BMW.