Five Dorel Juvenile Group Booster Seats Rank Among Top-Rated Car Seats in New Report From Insurance Institute for Highway Safety

Newly opened Dorel Technical Center for Child Safety reaffirms company's long-term commitment to car seat innovation

COLUMBUS, Ind., Sept. 8, 2010; In its 2010 "Boosters Are Better" Status Report, the Insurance Institute for Highway Safety has rated five Dorel Juvenile Group booster seats among the best available for families today. The IIHS report named Dorel's Safety 1st Air Protect, Cosco Juvenile Pronto, Eddie Bauer Auto Booster and Maxi-Cosi Rodi XR booster seats "BEST BETS" and Maxi-Cosi Rodi a "GOOD BET." The seats earned top ratings "because they correctly position belts on the average booster-age kids in most vehicles," according to the IIHS, which issued its report this week. In the US, most states require children to ride in boosters until they are 8 years old or meet other specified weight and height requirements.

"Dorel Juvenile Group has a history of offering the best, most innovative products while also offering value for parents under our Cosco, Safety 1st, Eddie Bauer and Maxi-Cosi brands," said Dorel Juvenile Group USA President and CEO Dave Taylor. "Our mission at Dorel is to create car seats that will provide the most advanced protection and reliability for children."

Dorel designs and manufactures more car seats than any other company in the world, with much of its production emanating from the USA. Last week, the company opened the Dorel Technical Center for Child Safety at its car seat manufacturing campus in Columbus, Indiana. The Dorel Technical Center for Child Safety features specialized research and design facilities, including computational engineering resources, environmental lab testing, three independent crash test sleds, and advanced side impact testing capabilities. "This industry-leading Center will foster ground-breaking developments in child safety for years to come," said Taylor.

Resources for Parents

Booster seats have been proven to be an effective restraint, reducing the risk of injury by as much as 45 percent for children ages 4-8 who ride in boosters, according to the IIHS. As detailed in the IIHS report, belt position is a key factor in booster seat safety. Dorel offers several free resources to help parents and other caregivers select a car seat that fits their child and to properly install car seats:

  --  Online Car Seat Selector Tool
  --  Step-by-Step Car Seat Installation Videos
  --  Booster Seat Laws by State
  --  Free Car Seat Check Events in Select Cities

Dorel Juvenile Group has 60 certified passenger safety technicians on staff. "Education is a key part of the safety equation and we want to enable our staff and support parents in helping to protect children," said Taylor.

About Dorel Juvenile Group

Dorel Juvenile Group USA is a division of Dorel Industries Inc. (TSX: DII.B, DII.A), a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.