Chrysler Group Hits the Road with Mobile Showroom - VIDEO ENHANCED


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AUBURN HILLS, MI - September 25, 2010: Chrysler Group has taken 10 of its Chrysler, Jeep®, Dodge and Ram Truck vehicles on the road in a 10-week mobile showroom.

The new and exciting mobile marketing tour is designed for thousands of employees that work for Chrysler Group affiliate companies and suppliers like Case New Holland, Comau, 3M, Union Pacific Railroad and Mohawk Industries.

The cross-country tour launched last week and will continue through mid-November, providing affiliate and supplier employees with a great opportunity to preview both 2011 and 2010 Chrysler Group vehicles in a pressure-free environment.

The mobile showroom will visit 50 companies that combined have more than 22,000 employees. The vehicles are being transported to each location in three trailers wrapped in festive Chrysler, Jeep, Dodge, Ram Truck and Mopar brand graphics. One of the trucks features a Dodge Viper ACR visible through a display window.

The caravan will travel about 12,000 miles during the 10-week excursion.

"We're taking the showroom directly to our affiliate and supplier employees, where they can check out our 2011 models and talk to our product specialists in a fun and relaxed environment right at work," said Fred Diaz, President and Chief Executive Officer of the Ram Truck Brand and Lead Executive for U.S. Sales.

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The mobile showroom was launched with the all-new 2011 Jeep Grand Cherokee, 2011 Jeep Wrangler Unlimited, 2011 Dodge Caliber, 2011 Ram 1500 and 2011 Ram 2500. The 2010 model year vehicles are the Chrysler 300S, Chrysler Town & Country, Dodge Journey, Dodge Challenger and the Dodge Viper ACR. Additional 2011 model year vehicles will be added to the tour as they become available.

Chrysler Group is proud to recognize the business relationship with its affiliate and supplier companies by offering these employees a discount on their next vehicle purchase or lease. The discount is in addition to most consumer incentives available at the time of the sale at Chrysler Group dealerships.

The stops this week include 3M in St. Paul, Minn. and Case New Holland locations in Fargo, N.D. and Benson, Minn.


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